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Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin; Wang, Yajin; Zhang, Ying - In: Journal of marketing 87 (2023) 5, pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
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Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle; Laurent, Gilles - In: Journal of marketing 74 (2010) 5, pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
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The context (in)dependence of low-fit brand extensions
Mathur, Pragya; Malika, Malika; Agrawal, Nidhi; … - In: Journal of marketing 87 (2023) 1, pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
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Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of marketing 78 (2014) 5, pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
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An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts
Laran, Juliano; Tsiros, Michael - In: Journal of marketing 77 (2013) 2, pp. 112-123
Persistent link: https://www.econbiz.de/10009717165
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Determinants of selling effectiveness : the importance of declarative knowledge to the personal selling concept
Szymanski, David M. - In: Journal of marketing 52 (1988) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10001051414
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The coupon-prone consumer : some findings based on purchase behavior across product classes
Bawa, Kapil - In: Journal of marketing 51 (1987) 4, pp. 99-110
Persistent link: https://www.econbiz.de/10001052720
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A choice sets model of retail selection
Spiggle, Susan - In: Journal of marketing 51 (1987) 2, pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
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A theoretical model of consumer negotiated pricing : an orientation perspective
Evans, Kenneth R. - In: Journal of marketing 51 (1987) 2, pp. 58-73
Persistent link: https://www.econbiz.de/10001052902
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Developing buyer-seller relationships
Dwyer, F. R. - In: Journal of marketing 51 (1987) 2, pp. 11-27
Persistent link: https://www.econbiz.de/10001052973