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Traveling with companions : the social customer journey
Hamilton, Ryan; Ferraro, Rosellina; Haws, Kelly L.; … - In: Journal of marketing 85 (2021) 1, pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
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Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep; Sridhar, Shrihari - In: Journal of marketing 85 (2021) 1, pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
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The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey; Winer, Russell S.; Ferraro, Rosellina - In: Journal of marketing 73 (2009) 5, pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
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The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
Inman, J.Jeffrey; Winer, Russell S.; Ferraro, Rosellina - In: Journal of marketing 73 (2009) 5, pp. 19-29
Persistent link: https://www.econbiz.de/10008317788
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The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
Inman, J.Jeffrey; Shankar, Venkatesh; Ferraro, Rosellina - In: Journal of marketing 68 (2004) 2, pp. 51-71
Persistent link: https://www.econbiz.de/10005927928
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Competing for consumer identity : limits to self-expression and the perils of lifestyle branding
Chernev, Alexander; Hamilton, Ryan; Gal, David - In: Journal of marketing 75 (2011) 3, pp. 66-82
Persistent link: https://www.econbiz.de/10009160714
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Low prices are just the beginning : price image in retail management
Hamilton, Ryan; Chernev, Alexander - In: Journal of marketing 77 (2013) 6, pp. 1-20
Persistent link: https://www.econbiz.de/10010203384
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Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding
Chernev, Alexander; Hamilton, Ryan; Gal, David - In: Journal of marketing 75 (2011) 3, pp. 66-83
Persistent link: https://www.econbiz.de/10008999335
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Should firms use small financial benefits to express appreciation to consumers? : understanding and avoiding trivialization effects
Liu, Peggy J.; Lamberton, Cait; Haws, Kelly L. - In: Journal of marketing 79 (2015) 3, pp. 74-90
Persistent link: https://www.econbiz.de/10011485863
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That's not so bad, I'll eat more! : backfire effects of calories-per-serving information on snack consumption
Tangari, Andrea Heintz; Bui, M̃y; Haws, Kelly L.; Liu, … - In: Journal of marketing 83 (2019) 1, pp. 133-150
Persistent link: https://www.econbiz.de/10012175861