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Is brand love materialistic?
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Share Economy
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sharing economy
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Journal of marketing
Journal of business research : JBR
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Psychology & Marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Digitalisierung im Vertrieb : Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen
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Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
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Handbook of business-to-business marketing
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1
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
2
Brand Love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009840020
Saved in:
3
Distributor sharing of strategic information with suppliers
Frazier, Gary L.
;
Maltz, Elliot
;
Antia, Kersi D.
; …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 31-43
Persistent link: https://www.econbiz.de/10003860858
Saved in:
4
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
5
Commentary: marketing and the sharing economy : digital economy and emerging market challenges
Chen, Yubo
;
Wang, Liantao
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 28-31
Persistent link: https://www.econbiz.de/10012176095
Saved in:
6
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
7
Does Distance Still Matter? Geographic Proximity and New Product Development
Ganesan, Shankar
;
Malter, Alan J.
;
Rindfleisch, Aric
- In:
Journal of marketing
69
(
2005
)
4
,
pp. 44-60
Persistent link: https://www.econbiz.de/10005920864
Saved in:
8
Transaction Cost Analysis: Past, Present, and Future Applications
Rindfleisch, Aric
;
Heide, Jan B.
- In:
Journal of marketing
61
(
1997
)
4
,
pp. 30-54
Persistent link: https://www.econbiz.de/10005981653
Saved in:
9
Distributor Sharing of Strategic Information with Suppliers
Frazier, Gary L.
;
Maltz, Elliot
;
Antia, Kersi D.
; …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 31-43
Persistent link: https://www.econbiz.de/10008271559
Saved in:
10
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Thompson, Craig J.
;
Rindfleisch, Aric
;
Arsel, Zeynep
- In:
Journal of marketing
70
(
2006
)
1
,
pp. 50-64
Persistent link: https://www.econbiz.de/10005918555
Saved in:
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