//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
On the relationship between on...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
279
Konsumentenverhalten
279
Brand management
77
Markenführung
77
Beziehungsmarketing
65
Relationship marketing
65
Brand image
60
Markenimage
60
Social Web
57
Social web
57
Markenartikel
53
Internet marketing
47
Online-Marketing
47
Brand
44
Viral marketing
38
Virales Marketing
38
Marketing management
33
Marketingmanagement
33
USA
29
United States
29
Advertising effects
24
Werbewirkung
24
Advertising
23
Online retailing
23
Online-Handel
23
Preismanagement
23
Pricing strategy
23
Werbung
23
Einzelhandel
22
Retail trade
22
Customer satisfaction
17
Kundenzufriedenheit
17
E-commerce
16
Electronic Commerce
16
Sales promotion
16
Verkaufsförderung
16
New product development
15
Produktentwicklung
15
Theorie
14
Theory
14
more ...
less ...
Online availability
All
Undetermined
167
Free
16
Type of publication
All
Article
385
Type of publication (narrower categories)
All
Article in journal
374
Aufsatz in Zeitschrift
374
Case study
2
Fallstudie
2
Language
All
English
376
Undetermined
9
Author
All
Kumar, V.
9
Grewal, Dhruv
8
Kannan, P. K.
7
Palmatier, Robert W.
7
Houston, Mark B.
6
MacInnis, Deborah J.
6
Dahl, Darren W.
5
Haws, Kelly L.
5
Hennig-Thurau, Thorsten
5
Libai, Barak
5
Reinartz, Werner J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ahearne, Michael
4
Batra, Rajeev
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Janakiraman, Ramkumar
4
Katona, Zsolt
4
Kushwaha, Tarun
4
Lamberton, Cait
4
Lehmann, Donald R.
4
Morgan, Neil A.
4
Rego, Lopo L.
4
Rishika, Rishika
4
Schreier, Martin
4
Steenkamp, Jan-Benedict E. M.
4
Stephen, Andrew T.
4
Wilbur, Kenneth C.
4
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gielens, Katrijn
3
Giesler, Markus
3
more ...
less ...
Published in...
All
Journal of marketing
Journal of business research : JBR
2,510
Journal of retailing and consumer services
2,052
International journal of hospitality management
839
SpringerLink / Bücher
823
Psychology & marketing
786
International journal of consumer studies
780
The journal of brand management : an international journal
693
Journal of consumer research : JCR ; an interdisciplinary bimonthly
614
NBER working paper series
611
The journal of product & brand management
511
Working paper / National Bureau of Economic Research, Inc.
508
Tourism management : research, policies, practice
486
Management science : journal of the Institute for Operations Research and the Management Sciences
473
Journal of marketing research : JMR
470
Technological forecasting & social change : an international journal
461
Journal of travel and tourism marketing
448
European journal of marketing : EJM
446
NBER Working Paper
444
Asia Pacific journal of marketing and logistics
442
Journal of marketing management : MM
426
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
384
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
383
Journal of marketing communications
379
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
Journal of advertising research
361
Journal of retailing
357
Cogent business & management
349
Journal of international consumer marketing
341
Marketing letters : a journal of research in marketing
335
Journal of fashion marketing and management
328
Journal of the Academy of Marketing Science
328
Journal of consumer behaviour : an international research review
324
International journal of contemporary hospitality management
323
Marketing intelligence & planning
315
Industrial marketing management : the international journal for industrial and high-tech firms
313
International journal of retail & distribution management
313
The journal of consumer marketing
312
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
311
more ...
less ...
Source
All
ECONIS (ZBW)
385
Showing
1
-
10
of
385
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of positive and negative online customer reviews : do
brand
strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
2
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
3
Detecting, preventing, and mitigating online firestorms in
brand
communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
4
Driving
brand
engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
5
Why unhappy customers are unlikely to share their opinions with brands
Hydock, Chris
;
Chen, Zoey
;
Carlson, Kurt
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 95-112
Persistent link: https://www.econbiz.de/10012309680
Saved in:
6
Should anthropomorphized brands engage customers? : the impact of social crowding on
brand
preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
7
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and
brand
prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
8
Real-time
brand
reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
9
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
10
Harvesting
brand
information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->