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Product design
16
Produktgestaltung
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Brand management
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Markenführung
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product design
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logos
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package design
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Balachander, Subramanian
2
Herrmann, Andreas
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Landwehr, Jan Rüdiger
2
Affonso, Felipe M.
1
Allen, B. J.
1
Basuroy, Suman
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Bonney, Leff
1
Boyd, D. Eric
1
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Chitturi, Ravindra
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Homburg, Christian
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Kim, Alex Jiyoung
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Kuehnl, Christina
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Lambkin, Mary
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Li, Krista J.
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Liu, Yan
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Mahajan, Vijay
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Malkewitz, Keven
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Moreau, C. Page
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Noseworthy, Theodore J.
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Journal of marketing
International journal of production research
178
International journal of product development : IJPD
155
International journal of production economics
84
IEEE transactions on engineering management : EM
58
The journal of product innovation management : an international publication of the Product Development & Management Association
53
Management science : journal of the Institute for Operations Research and the Management Sciences
43
European journal of operational research : EJOR
41
Journal of business research : JBR
40
Beiträge zum Produkt-Marketing
36
International journal of product lifecycle management : IJPLM
35
Faculty & research / Insead : working paper series
32
Research policy : policy, management and economic studies of science, technology and innovation
32
Europäische Hochschulschriften / 5
29
Human factors and ergonomics in consumer product design : methods and techniques
27
International journal of technology management : IJTM
27
Production and operations management : an international journal of the Production and Operations Management Society
27
SpringerLink / Bücher
27
International journal of industrial organization
26
Product experience
26
Working papers / Harvard Business School, Division of Research
26
Management Science
23
Technovation : the international journal of technological innovation, entrepreneurship and technology management
23
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
22
Psychology & marketing
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Journal of retailing and consumer services
21
The journal of industrial economics
21
International journal of productivity and quality management : IJPQM
20
Creativity and innovation management
19
Manufacturing & service operations management : M & SOM
19
Technological forecasting & social change : an international journal
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European journal of marketing : EJM
17
Human factors and ergonomics in consumer product design : uses and applications
17
Journal of fashion marketing and management
17
International journal of six sigma and competitive advantage : IJSSCA
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
16
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ECONIS (ZBW)
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1
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
2
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
3
Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
Saved in:
4
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
5
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
6
Evolutionary processes in competitive markets : beyond the product life cycle
Lambkin, Mary
- In:
Journal of marketing
53
(
1989
)
3
,
pp. 4-20
Persistent link: https://www.econbiz.de/10001069410
Saved in:
7
Market segmentation, product differentiation, and marketing strategy
Dickson, Peter R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10001052974
Saved in:
8
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
Saved in:
9
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
10
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
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