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Beziehungsmarketing
124
Relationship marketing
124
Marketing management
98
Marketingmanagement
98
Consumer behaviour
71
Konsumentenverhalten
71
USA
31
United States
31
Customer satisfaction
23
Kundenzufriedenheit
23
Brand management
22
Lieferantenmanagement
22
Markenführung
22
Supplier relationship management
22
Marketing
19
Social Web
18
Social web
18
Dienstleistungsqualität
16
Service quality
16
Brand image
14
Customer value
14
Internet marketing
14
Kundenwert
14
Markenimage
14
Online-Marketing
14
Salespeople
11
Verkaufspersonal
11
B-to-B-Marketing
10
Brand
10
Business-to-business marketing
10
E-commerce
10
Electronic Commerce
10
Firm performance
10
Markenartikel
10
Unternehmenserfolg
10
Viral marketing
10
Virales Marketing
10
Customer integration
9
Kundenintegration
9
Theorie
9
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Undetermined
78
Free
5
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Article
212
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Article in journal
211
Aufsatz in Zeitschrift
211
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
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1
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1
Übersichtsarbeit
1
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Language
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English
212
Author
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Kumar, V.
14
Palmatier, Robert W.
11
Homburg, Christian
9
Grewal, Rajdeep
5
Wieseke, Jan
5
Fang, Eric
4
Houston, Mark B.
4
Varadarajan, Poondi Rajan
4
Ahearne, Michael
3
Dant, Rajiv P.
3
Day, George S.
3
Fornell, Claes
3
Grewal, Dhruv
3
Haws, Kelly L.
3
Kwak, Hyokjin
3
Lam, Son K.
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Pauwels, Koen
3
Petersen, J. Andrew
3
Puzakova, Marina
3
Ruyter, Ko de
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Zhang, Jonathan Z.
3
Ailawadi, Kusum L.
2
Alavi, Sascha
2
Aspara, Jaakko
2
Batra, Rajeev
2
Bezawada, Ram
2
Bleier, Alexander
2
Bornemann, Torsten
2
Challagalla, Goutam
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Habel, Johannes
2
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Published in...
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Journal of marketing
Journal of business research : JBR
927
Journal of retailing and consumer services
639
Industrial marketing management : the international journal for industrial and high-tech firms
605
SpringerLink / Bücher
438
Journal of strategic marketing
335
International journal of hospitality management
300
The journal of business & industrial marketing
273
Journal of the Academy of Marketing Science
267
The journal of services marketing
232
European journal of marketing : EJM
207
The service industries journal
203
Journal of marketing management : MM
194
Marketing intelligence & planning
174
Gabler Edition Wissenschaft
173
European Journal of Marketing
172
The journal of brand management : an international journal
160
Europäische Hochschulschriften / 5
158
International journal of electronic customer relationship management : IJECRM
158
Asia Pacific journal of marketing and logistics
146
The journal of product & brand management
142
Journal of marketing communications
136
Psychology & marketing
136
Journal of travel and tourism marketing
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
130
International journal of contemporary hospitality management
129
Cogent business & management
127
Journal of hospitality marketing & management
125
Tourism management : research, policies, practice
124
Journal of retailing
123
Marketing Intelligence & Planning
123
Journal of service research : JSR
119
Journal of Business & Industrial Marketing
118
Journal of service management
114
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
106
Services marketing quarterly
106
Springer eBook Collection
106
Springer eBook Collection / Business and Economics
104
Business horizons
103
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ECONIS (ZBW)
212
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1
Marketing commmunication drivers of adoption timing of a new e-service among existing customers
Prins, Remco
;
Verhoef, Peter C.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10003557086
Saved in:
2
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
4
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
5
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
6
Enough Is enough! : the fine line in executing multichannel relational communication
Godfrey, Andrea
;
Seiders, Kathleen
;
Voss, Glenn B.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 94-109
Persistent link: https://www.econbiz.de/10009270906
Saved in:
7
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
8
Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun
;
Shankar, Venkatesh
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
Saved in:
9
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
10
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
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