Narrow search
Showing 1 - 10 of 309
Cover Image
Consumer adoption of new products : independent versus interdependent self-perspectives
Zhenfeng, Ma; Yang, Zhiyong; Mourali, Mehdi - In: Journal of marketing 78 (2014) 2, pp. 101-117
Persistent link: https://www.econbiz.de/10010345568
Cover Image
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Journal of marketing 78 (2014) 2, pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Cover Image
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik; Wangenheim, Florian von; Groene, … - In: Journal of marketing 78 (2014) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Cover Image
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal; Posner, Nathaniel A.; Mrkva, Kellen; … - In: Journal of marketing 87 (2023) 4, pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Cover Image
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish; Chandukala, Sandeep R.; Liu, Qing - In: Journal of marketing 80 (2016) 2, pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
Cover Image
Creating effective online customer experiences
Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Cover Image
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio; Meyer, Robert J. - In: Journal of marketing 84 (2020) 4, pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Cover Image
Return shipping policies of online retailers : normative assumptions and the long-term consequences of fee and free returns
Bower, Amanda B.; III, James G. Maxham - In: Journal of marketing 76 (2012) 5, pp. 110-124
Persistent link: https://www.econbiz.de/10009782917
Cover Image
The effectiveness of membership-based free shipping : an empirical investigation of consumers' purchase behaviors and revenue contribution
Guo, Fangfei; Liu, Yan - In: Journal of marketing 87 (2023) 6, pp. 869-888
Persistent link: https://www.econbiz.de/10014432720
Cover Image
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan; Toubia, Olivier - In: Journal of marketing 79 (2015) 5, pp. 100-114
Persistent link: https://www.econbiz.de/10011372418