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Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
70
Konsumentenverhalten
70
Customer satisfaction
51
Kundenzufriedenheit
51
Dienstleistungsqualität
31
Firm performance
31
Service quality
31
Unternehmenserfolg
31
Lieferantenmanagement
24
Supplier relationship management
24
Emotion
18
Brand management
17
Markenführung
17
Marketing management
17
Marketingmanagement
17
Salespeople
16
Verkaufspersonal
16
customer satisfaction
16
Social Web
15
Social web
15
USA
15
United States
15
Customer value
14
Kundenwert
14
B-to-B-Marketing
11
Business-to-business marketing
11
Customer service
10
E-commerce
10
Electronic Commerce
10
Internet marketing
10
Kundenservice
10
Marketing
10
Online-Marketing
10
Beschwerdemanagement
9
Complaint management
9
Customer integration
9
Kundenintegration
9
Theorie
9
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8
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Article
203
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Article in journal
203
Aufsatz in Zeitschrift
203
Case study
2
Fallstudie
2
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English
203
Author
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Kumar, V.
11
Homburg, Christian
10
Palmatier, Robert W.
10
Grewal, Rajdeep
6
Wieseke, Jan
6
Verhoef, Peter C.
5
Ahearne, Michael
4
Fang, Eric
4
Fornell, Claes
4
Hult, G. Tomas M.
4
Morgan, Neil A.
4
Ruyter, Ko de
4
Alavi, Sascha
3
Grewal, Dhruv
3
Habel, Johannes
3
Haws, Kelly L.
3
Houston, Mark B.
3
Katsikeas, Constantine S.
3
Kumar, Alok
3
Lam, Son K.
3
Lilien, Gary L.
3
Morgeson, Forrest V., III.
3
Neslin, Scott A.
3
Rego, Lopo L.
3
Voss, Glenn B.
3
Ballings, Michel
2
Bharadwaj, Sundar G.
2
Bleier, Alexander
2
Bolander, Willy
2
Bornemann, Torsten
2
Brady, Michael K.
2
Brüggen, Elisabeth C.
2
Chakravarty, Anindita
2
Chan, Kimmy Wa
2
Dant, Rajiv P.
2
Dong, Beibei
2
Edeling, Alexander
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Eyuboglu, Nermin
2
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Published in...
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Journal of marketing
Journal of business research : JBR
1,724
Journal of retailing and consumer services
935
International journal of hospitality management
871
Industrial marketing management : the international journal for industrial and high-tech firms
663
SpringerLink / Bücher
630
Working paper / National Bureau of Economic Research, Inc.
540
NBER working paper series
529
The service industries journal
523
Cogent business & management
500
NBER Working Paper
436
Tourism management : research, policies, practice
400
The journal of services marketing
376
Journal of business ethics : JOBE
374
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
356
Journal of Services Marketing
351
Discussion paper series / IZA
350
International journal of contemporary hospitality management
349
Strategic management journal
339
International journal of production economics
302
The journal of business & industrial marketing
298
Journal of travel and tourism marketing
284
Technological forecasting & social change : an international journal
276
Journal of hospitality marketing & management
273
Journal of the Academy of Marketing Science
268
Journal of strategic marketing
261
International Journal of Quality & Reliability Management
244
Discussion paper / Centre for Economic Policy Research
238
Psychology & marketing
238
International business review : the official journal of the European International Business Academy
236
Small business economics : an entrepreneurship journal
228
European Journal of Marketing
227
Journal of Asian finance, economics and business : JAFEB
227
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
221
Management science : journal of the Institute for Operations Research and the Management Sciences
214
International journal of quality & reliability management
208
The TQM journal : the international review of organizational improvement
207
International Journal of Bank Marketing
206
Services marketing quarterly
206
Journal of service research : JSR
205
International journal of productivity and quality management : IJPQM
204
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ECONIS (ZBW)
203
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1
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1
The service-profit chain : a meta-analytic test of a comprehensive theoretical framework
Hogreve, Jens
;
Iseke, Anja
;
Derfuß, Klaus
;
Eller, …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 41-61
Persistent link: https://www.econbiz.de/10011697835
Saved in:
2
Social identity and the service-profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10003820595
Saved in:
3
Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship
Morgeson, Forrest V., III.
;
Hult, G. Tomas M.
;
Mithas, Sunil
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
Saved in:
4
Service satisfaction-market share relationships in partnered hybrid offerings
Becerril-Arreola, Rafael
;
Zhou, Chen
;
Srinivasan, Raji
; …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 86-103
Persistent link: https://www.econbiz.de/10011749865
Saved in:
5
The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita
;
Ward, Morgan K.
;
Dahl, Darren W.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
Saved in:
6
When does (mis)fit in customer orientation matter for frontline employees’ job satisfaction and performance?
Mengüç, Bülent
;
Auh, Seigyoung
;
Katsikeas, Constantine S.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10011507449
Saved in:
7
Critical incidents and the impact of satisfaction on customer share
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 123-142
Persistent link: https://www.econbiz.de/10003747976
Saved in:
8
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
9
How and when does customer orientation influence frontline employee job outcomes? : a meta-analytic evaluation
Zablah, Alex R.
;
Franke, George R.
;
Brown, Tom
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10009778042
Saved in:
10
Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
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