//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Impacting communication in opt...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
124
Relationship marketing
124
Customer satisfaction
51
Kundenzufriedenheit
51
Brand management
49
Markenführung
49
Brand image
44
Markenimage
44
Social Web
34
Social web
34
Internet marketing
32
Marketing management
32
Marketingmanagement
32
Online-Marketing
32
USA
31
United States
31
Dienstleistungsqualität
29
Service quality
29
Viral marketing
25
Virales Marketing
25
Brand
24
Lieferantenmanagement
24
Markenartikel
24
Supplier relationship management
24
Preismanagement
23
Pricing strategy
23
Einzelhandel
22
Retail trade
22
Advertising effects
21
Online retailing
21
Online-Handel
21
Werbewirkung
21
Advertising
19
Werbung
19
E-commerce
17
Electronic Commerce
17
Theorie
17
Theory
17
more ...
less ...
Online availability
All
Undetermined
167
Free
15
Type of publication
All
Article
387
Type of publication (narrower categories)
All
Article in journal
385
Aufsatz in Zeitschrift
385
Case study
1
Fallstudie
1
Language
All
English
387
Author
All
Palmatier, Robert W.
13
Homburg, Christian
12
Kumar, V.
12
Grewal, Dhruv
10
Wieseke, Jan
7
Houston, Mark B.
6
Verhoef, Peter C.
6
Dahl, Darren W.
5
Fang, Eric
5
Grewal, Rajdeep
5
Haws, Kelly L.
5
Luo, Xueming
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Batra, Rajeev
4
Fornell, Claes
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Janakiraman, Ramkumar
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Ruyter, Ko de
4
Schreier, Martin
4
Srinivasan, Raji
4
Zhang, Jonathan Z.
4
Ahearne, Michael
3
Ailawadi, Kusum L.
3
Alavi, Sascha
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chan, Kimmy Wa
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Ferraro, Rosellina
3
Gielens, Katrijn
3
Habel, Johannes
3
more ...
less ...
Published in...
All
Journal of marketing
Journal of business research : JBR
2,518
Journal of retailing and consumer services
2,159
International journal of hospitality management
1,070
SpringerLink / Bücher
942
NBER working paper series
927
Working paper / National Bureau of Economic Research, Inc.
807
International journal of consumer studies
791
NBER Working Paper
732
Psychology & marketing
727
Journal of consumer research : JCR ; an interdisciplinary bimonthly
598
The service industries journal
562
Industrial marketing management : the international journal for industrial and high-tech firms
555
Tourism management : research, policies, practice
499
Management science : journal of the Institute for Operations Research and the Management Sciences
494
Asia Pacific journal of marketing and logistics
465
The journal of services marketing
461
Journal of travel and tourism marketing
449
European journal of marketing : EJM
424
The journal of product & brand management
411
International journal of contemporary hospitality management
408
Journal of marketing research : JMR
408
Journal of marketing management : MM
404
Journal of the Academy of Marketing Science
402
Cogent business & management
400
Technological forecasting & social change : an international journal
390
The journal of brand management : an international journal
382
Journal of retailing
378
European journal of operational research : EJOR
366
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Journal of business ethics : JOBE
354
Journal of hospitality marketing & management
353
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
339
Marketing letters : a journal of research in marketing
339
Journal of international consumer marketing
336
Journal of marketing communications
335
Journal of strategic marketing
326
International journal of retail & distribution management
324
Discussion paper series / IZA
321
The international review of retail, distribution and consumer research
317
more ...
less ...
Source
All
ECONIS (ZBW)
387
Showing
1
-
10
of
387
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The unintended consequence of price-based service recovery incentives
Kanuri, Vamsi K.
;
Andrews, Michelle
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 57-77
Persistent link: https://www.econbiz.de/10012176134
Saved in:
2
Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship
Morgeson, Forrest V., III.
;
Hult, G. Tomas M.
;
Mithas, Sunil
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
Saved in:
3
The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita
;
Ward, Morgan K.
;
Dahl, Darren W.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
Saved in:
4
When and why saying "thank you" is better than saying "sorry" in redressing service failures : the role of self-esteem
You, Yanfen
;
Yang, Xiaojing
;
Wang, Lili
;
Deng, Xiaoyan
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012176607
Saved in:
5
Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
Saved in:
6
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
7
Managing status : how luxury brands shape class subjectivities in the service encounter
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 67-85
Persistent link: https://www.econbiz.de/10011749861
Saved in:
8
Highlighting effort versus talent in service employee performance : customer attributions and responses
Leung, Fine F.
;
Kim, Sara
;
Tse, Caleb H.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012214934
Saved in:
9
Touch versus tech : when technology functions as a barrier or a benefit to service encounters
Giebelhausen, Michael
;
Robinson, Stacey G.
;
Sirianni, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 113-124
Persistent link: https://www.econbiz.de/10010381381
Saved in:
10
Service satisfaction-market share relationships in partnered hybrid offerings
Becerril-Arreola, Rafael
;
Zhou, Chen
;
Srinivasan, Raji
; …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 86-103
Persistent link: https://www.econbiz.de/10011749865
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->