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Marketing management
98
Marketingmanagement
98
Werbung
74
Advertising
43
Consumer behaviour
42
Konsumentenverhalten
42
USA
25
United States
25
Advertising effects
24
Werbewirkung
24
Marketing
20
Internet marketing
19
Online-Marketing
19
advertising
17
Beziehungsmarketing
12
Brand management
12
Markenführung
12
Relationship marketing
12
Vereinigte Staaten
11
Brand image
10
Markenimage
10
Social Web
9
Social web
9
Viral marketing
7
Virales Marketing
7
marketing strategy
7
Brand
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Börsenkurs
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Internet
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Markenartikel
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6
Firm performance
5
Lieferantenmanagement
5
Marketing theory
5
Marketingtheorie
5
Supplier relationship management
5
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5
Theory
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Unternehmenserfolg
5
Anzeige
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176
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Article in journal
143
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Bibliografie enthalten
1
Bibliography included
1
Case study
1
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English
145
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Kumar, V.
6
Grewal, Rajdeep
4
Varadarajan, Poondi Rajan
4
Wilbur, Kenneth C.
4
Day, George S.
3
Hanssens, Dominique M.
3
Homburg, Christian
3
Katona, Zsolt
3
Palmatier, Robert W.
3
Pauwels, Koen
3
Stremersch, Stefan
3
Becker, Maren
2
Currim, Imran S.
2
Farris, Paul W.
2
Fraser, Cynthia
2
Gordon, Brett R.
2
Grewal, Dhruv
2
Hennig-Thurau, Thorsten
2
Hite, Robert E.
2
Hoffmann, Arvid O. I.
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
2
Jerath, Kinshuk
2
Kalra, Ajay
2
Karniouchina, Ekaterina V.
2
Kushwaha, Tarun
2
Lamey, Lien
2
Lilien, Gary L.
2
Liu, Yan
2
MacInnis, Deborah J.
2
Moe, Wendy W.
2
Morgan, Neil A.
2
Narayanan, Sridhar
2
Park, C. Whan
2
Rego, Lopo L.
2
Reinartz, Werner J.
2
Schweidel, David A.
2
Shah, Denish
2
Shankar, Venkatesh
2
Shin, Jiwoong
2
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Journal of marketing
Journal of business research : JBR
547
SpringerLink / Bücher
342
Journal of advertising research
289
Industrial marketing management : the international journal for industrial and high-tech firms
273
Journal of marketing communications
248
International journal of advertising : the review of marketing communications
222
Telecommunications policy : the international journal of digital economy, data sciences and new media
221
Journal of strategic marketing
207
International journal of advertising : the quarterly review of marketing communications
204
European journal of marketing : EJM
197
Journal of advertising : official publication of the American Academy of Advertising
187
Journal of advertising
176
Journal of retailing and consumer services
175
Management science : journal of the Institute for Operations Research and the Management Sciences
175
Europäische Hochschulschriften / 5
170
NBER working paper series
159
Journal of marketing management : MM
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
143
MPRA Paper
142
Journal of the Academy of Marketing Science
135
Working paper / National Bureau of Economic Research, Inc.
133
NBER Working Paper
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Information economics and policy : IEP
121
Gabler Edition Wissenschaft
117
The journal of business & industrial marketing
117
Economics Papers from University Paris Dauphine
115
Journal of promotion management : JPM
113
Marketing intelligence & planning
113
Jahrbuch der Absatz- und Verbrauchsforschung
112
Journal of marketing research : JMR
107
International journal of internet marketing and advertising : IJIMA
105
CESifo working papers
103
Psychology & marketing
102
European journal of operational research : EJOR
99
Springer eBook Collection
99
Business horizons
95
Marketing : ZFP ; journal of research and management
95
Technological forecasting & social change : an international journal
92
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ECONIS (ZBW)
176
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176
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1
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
2
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
3
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
4
Can
advertising
investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
5
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
6
Marketing in computer-mediated environments : research synthesis and new directions
Yadav, Manjit S.
;
Pavlou, Paul A.
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10010250090
Saved in:
7
Does
advertising
spending influence media coverage of the advertiser?
Rinallo, Diego
;
Basuroy, Suman
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 33-46
Persistent link: https://www.econbiz.de/10003901094
Saved in:
8
Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.
;
Uslay, Can
;
Erenburg, Grigori
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
Saved in:
9
The commercial consequences of collective layoffs : close the plant, lose the brand?
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 122-141
Persistent link: https://www.econbiz.de/10012214939
Saved in:
10
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
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