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Agency theory
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Iacobucci, Dawn
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Journal of marketing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
Journal of personal selling & sales management
7
Foundations and trends in marketing : FTMKT
5
Journal of business research : JBR
5
Journal of marketing analytics : JMA
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Journal of retailing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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Kellogg on marketing
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European Journal of Marketing
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European Journal of Operational Research
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HEC Paris research paper series
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Health marketing quarterly
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ILR review : the journal of work and policy
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Iacobucci, Dawn (2018), “Contemporary Disruptions in the Realm of Research Methods in Marketing,” in Atul Parvatiyar and Raj Sisodia (eds.), Handbook of Marketing Advances in an Era of Disruptions: Essays in Honor of Professor Jagdish Sheth, 391-400
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International Food and Agribusiness Management Review
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International journal of cross cultural management : CCM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Consumer Research
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1
Dynamic effects among movie ratings, movie revenues, and viewer satisfaction
Moon, Sangkil
;
Bergey, Paul K.
;
Iacobucci, Dawn
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 108-121
Persistent link: https://www.econbiz.de/10003940589
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2
Determinants of pay levels and structures in sales organizations
Rouziès, Dominique
;
Coughlan, Anne T.
;
Anderson, Erin
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003901119
Saved in:
3
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
4
Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Moon, Sangkil
;
Bergey, Paul K
;
Iacobucci, Dawn
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 108-108
Persistent link: https://www.econbiz.de/10008347417
Saved in:
5
Consumer Trade-Offs and the Evaluation of Services
Ostrom, Amy
;
Iacobucci, Dawn
- In:
Journal of marketing
59
(
1995
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10005997287
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6
Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
Wulf, Kristof De
;
Odekerken-Schröder, Gaby
;
Iacobucci, Dawn
- In:
Journal of marketing
65
(
2001
)
4
,
pp. 33-50
Persistent link: https://www.econbiz.de/10005947035
Saved in:
7
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Whan Park, C
;
MacInnis, Deborah J
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-18
Persistent link: https://www.econbiz.de/10008716276
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