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Consumer behaviour
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Advertising
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Du, Rex Yuxing
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Wilbur, Kenneth C.
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Gordon, Brett R.
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Mitra, Debanjan
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Narayanan, Sridhar
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Netzer, Oded
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Schweidel, David A.
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Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing research : JMR
4
Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing
3
Quantitative marketing and economics : QME
3
Information Economics and Policy
2
Information economics and policy : IEP
2
Marketing science
2
Forthcoming, Management Science
1
Foundations and trends in marketing : FTMKT
1
Handbook of media economics ; Volume 1A
1
Handbook of media economics ; volume 1
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Consumer Research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Manufacturing & service operations management : M & SOM
1
Marketing Letters
1
Marketing letters : a journal of research in marketing
1
The journal of media economics
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
Working Papers / NET Institute
1
Working paper / Institute for Empirical Research in Economics, University of Zürich
1
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ECONIS (ZBW)
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1
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
2
Size and share of customer wallet
Du, Rex Yuxing
;
Kamakura, Wagner A.
;
Mela, Carl F.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 94-113
Persistent link: https://www.econbiz.de/10003557064
Saved in:
3
Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing
;
Hu, Ye
;
Damangir, Sina
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10010502727
Saved in:
4
Capturing marketing information to fuel growth
Du, Rex Yuxing
;
Netzer, Oded
;
Schweidel, David A.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 163-183
Persistent link: https://www.econbiz.de/10012391435
Saved in:
5
Commentary: a strategic perspective on capturing marketing information to fuel growth : challenges and future research
Morgan, Neil A.
;
Lurie, Robert S.
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 184-189
Persistent link: https://www.econbiz.de/10012391436
Saved in:
6
Commentary: beyond data : the mindsets and disciplines needed to fuel growth
Wild, Jason
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 190-195
Persistent link: https://www.econbiz.de/10012391437
Saved in:
7
Size and Share of Customer Wallet
Du, Rex Yuxing
;
Kamakura, Wagner A.
;
Mela, Carl F.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 94-113
Persistent link: https://www.econbiz.de/10007603673
Saved in:
8
Should ad spending increase or decrease before a recall announcement? : the marketing-finance interface in product-harm crisis management
Gao, Haibing
;
Xie, Jinhong
;
Wang, Qi
;
Wilbur, Kenneth C.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 80-99
Persistent link: https://www.econbiz.de/10011372420
Saved in:
9
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
10
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
1
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