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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
52
Relationship marketing
52
Brand management
47
Markenführung
47
Brand image
45
Markenimage
45
Social Web
32
Social web
32
Internet marketing
31
Online retailing
31
Online-Handel
31
Online-Marketing
31
Marketing management
25
Marketingmanagement
25
Brand
24
Markenartikel
24
Viral marketing
24
Virales Marketing
24
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23
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22
Advertising effects
21
Werbewirkung
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20
United States
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18
Werbung
18
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16
Electronic Commerce
16
Sales promotion
14
Verkaufsförderung
14
Customer satisfaction
13
Dienstleistungsqualität
13
Kundenzufriedenheit
13
New product development
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Produktentwicklung
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Service quality
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2
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301
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Grewal, Dhruv
8
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Janakiraman, Ramkumar
4
Melnyk, Valentyna
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gielens, Katrijn
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Libai, Barak
3
Liu, Yan
3
Ludwig, Stephan
3
Luo, Xueming
3
Nunes, Joseph C.
3
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Journal of marketing
Journal of business research : JBR
2,140
Journal of retailing and consumer services
1,997
NBER working paper series
1,125
International journal of hospitality management
842
NBER Working Paper
800
International journal of consumer studies
770
Working paper / National Bureau of Economic Research, Inc.
749
Psychology & marketing
671
Discussion paper series / IZA
624
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Discussion papers / CEPR
528
IZA Discussion Papers
480
Covid economics : vetted and real-time papers
477
Working paper
473
CESifo working papers
424
Cogent business & management
414
Technological forecasting & social change : an international journal
410
Asia Pacific journal of marketing and logistics
402
The journal of product & brand management
399
Management science : journal of the Institute for Operations Research and the Management Sciences
398
CESifo Working Paper
392
Finance research letters
386
IZA Discussion Paper
383
European journal of marketing : EJM
358
The journal of brand management : an international journal
358
Tourism management : research, policies, practice
350
Journal of marketing research : JMR
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
SpringerLink / Bücher
337
Journal of travel and tourism marketing
335
European research studies
331
Journal of retailing
331
Journal of international consumer marketing
325
International journal of contemporary hospitality management
318
Journal of marketing management : MM
316
Discussion paper
311
The international review of retail, distribution and consumer research
307
International journal of retail & distribution management
305
Applied economics
304
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ECONIS (ZBW)
301
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1
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
2
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
3
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
4
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
5
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
6
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
Saved in:
7
Return shipping policies of online retailers : normative assumptions and the long-term consequences of fee and free returns
Bower, Amanda B.
;
III, James G. Maxham
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 110-124
Persistent link: https://www.econbiz.de/10009782917
Saved in:
8
Social influence effects in online product ratings
Sridhar, Shrihari
;
Srinivasan, Raji
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009782919
Saved in:
9
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
10
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
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