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The effect of marketer-suggested serving size on consumer responses : the unintended consequences of consumer attention to calorie information
Mohr, Gina S.; Lichtenstein, Donald R.; Janiszewski, … - In: Journal of marketing 76 (2012) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10009729591
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The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina; Liu, Yan; Lichtenstein, Donald R.; … - In: Journal of marketing 87 (2023) 6, pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
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Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.; Janiszewski, Chris A. - In: Journal of marketing 87 (2023) 5, pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin - In: Journal of marketing 74 (2010) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
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All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
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The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
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The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users
Schreier, Martin; Fuchs, Christoph; Dahl, Darren W - In: Journal of marketing 76 (2012) 5, pp. 18-33
Persistent link: https://www.econbiz.de/10010018712
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The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin - In: Journal of marketing 74 (2010) 1, pp. 65-80
Persistent link: https://www.econbiz.de/10008347420
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The handmade effect : what's love got to do with it?
Fuchs, Christoph; Schreier, Martin; Van Osselaer, Stijn … - In: Journal of marketing 79 (2015) 2, pp. 98-110
Persistent link: https://www.econbiz.de/10010507904
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Sales and self : the noneconomic value of selling the fruits of one's labor
Schnurr, Benedikt; Fuchs, Christoph; Maira, Elisa; … - In: Journal of marketing 86 (2022) 3, pp. 40-58
Persistent link: https://www.econbiz.de/10013258846