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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
124
Relationship marketing
124
Brand image
62
Brand management
62
Markenführung
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Palmatier, Robert W.
13
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10
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7
Luo, Xueming
6
Verhoef, Peter C.
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6
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5
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5
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5
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5
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5
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Ruyter, Ko de
5
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Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Eckhardt, Giana M.
4
Fornell, Claes
4
Fuchs, Christoph
4
Geyskens, Inge
4
Hamilton, Ryan
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Hennig-Thurau, Thorsten
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Kushwaha, Tarun
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Melnyk, Valentyna
4
Reinartz, Werner J.
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4
Steenkamp, Jan-Benedict E. M.
4
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4
Ahearne, Michael
3
Alavi, Sascha
3
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
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Journal of marketing
Journal of business research : JBR
2,741
Journal of retailing and consumer services
2,328
NBER working paper series
1,243
Working paper / National Bureau of Economic Research, Inc.
1,071
International journal of hospitality management
1,026
NBER Working Paper
996
SpringerLink / Bücher
985
International journal of consumer studies
792
European journal of operational research : EJOR
763
Psychology & marketing
756
Management science : journal of the Institute for Operations Research and the Management Sciences
710
Industrial marketing management : the international journal for industrial and high-tech firms
640
Journal of consumer research : JCR ; an interdisciplinary bimonthly
619
Tourism management : research, policies, practice
580
Journal of retailing
560
CESifo working papers
533
Economics letters
530
The journal of brand management : an international journal
509
Journal of travel and tourism marketing
503
International journal of production economics
489
Asia Pacific journal of marketing and logistics
486
Discussion paper / Centre for Economic Policy Research
483
The journal of product & brand management
476
The service industries journal
469
European journal of marketing : EJM
460
Journal of marketing research : JMR
440
Technological forecasting & social change : an international journal
440
Finance research letters
436
The international review of retail, distribution and consumer research
434
The journal of services marketing
433
Journal of marketing management : MM
430
Journal of the Academy of Marketing Science
430
Applied economics
429
Journal of economic behavior & organization : JEBO
428
International journal of retail & distribution management
419
Working paper
413
Discussion paper series / IZA
394
Cogent business & management
393
International journal of contemporary hospitality management
389
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ECONIS (ZBW)
458
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458
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1
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
2
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
3
The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
Janakiraman, Ramkumar
;
Lim, Joon Ho
;
Rishika, Rishika
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011810267
Saved in:
4
Not all repeat customers are the same : designing effective cross-selling promotion on the basis of attitudinal loyalty and habit
Liu-Thompkins, Yuping
;
Tam, Leona
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 21-36
Persistent link: https://www.econbiz.de/10009793112
Saved in:
5
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
6
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
7
Return shipping policies of online retailers : normative assumptions and the long-term consequences of fee and free returns
Bower, Amanda B.
;
III, James G. Maxham
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 110-124
Persistent link: https://www.econbiz.de/10009782917
Saved in:
8
Footprints in the sands of time : a comparative analysis of the effectiveness of customer satisfaction and customer-company identification over time
Haumann, Till
;
Quaiser, Benjamin
;
Wieseke, Jan
;
Rese, Mario
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 78-102
Persistent link: https://www.econbiz.de/10010463456
Saved in:
9
Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship
Morgeson, Forrest V., III.
;
Hult, G. Tomas M.
;
Mithas, Sunil
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
Saved in:
10
The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita
;
Ward, Morgan K.
;
Dahl, Darren W.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
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