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Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
51
Konsumentenverhalten
51
Customer satisfaction
22
Kundenzufriedenheit
22
Lieferantenmanagement
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Kumar, V.
9
Palmatier, Robert W.
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Wieseke, Jan
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Fang, Eric
4
Grewal, Rajdeep
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Fornell, Claes
3
Haws, Kelly L.
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Houston, Mark B.
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Lilien, Gary L.
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Neslin, Scott A.
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Ruyter, Ko de
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Verhoef, Peter C.
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2
Alavi, Sascha
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Falk, Tomas
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Ganesan, Shankar
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Grewal, Dhruv
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Harmeling, Colleen M.
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Journal of marketing
Journal of business research : JBR
654
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
411
International journal of hospitality management
281
SpringerLink / Bücher
260
Journal of Business & Industrial Marketing
253
The journal of services marketing
226
The journal of business & industrial marketing
201
The service industries journal
185
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
165
International journal of electronic customer relationship management : IJECRM
140
European Journal of Marketing
138
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
The journal of brand management : an international journal
108
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
107
Journal of retailing
104
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
101
Journal of Services Marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Marketing intelligence & planning
99
European journal of marketing : EJM
95
Services marketing quarterly
92
Marketing Intelligence & Planning
87
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International Journal of Bank Marketing
77
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
77
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ECONIS (ZBW)
125
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1
Selling to barricaded buyers
Chase, Kevin S.
;
Murtha, Brian
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 2-20
Persistent link: https://www.econbiz.de/10012176228
Saved in:
2
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
3
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
4
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
5
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
6
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
7
The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita
;
Ward, Morgan K.
;
Dahl, Darren W.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
Saved in:
8
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
9
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
10
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
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