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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand architecture"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Werbemitteldesign und Markenpo...
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Brand architecture
Brand management
Konsumentenverhalten
Marketingmanagement
Markenführung
187
Consumer behaviour
131
Brand image
111
Markenimage
111
Brand
66
Markenartikel
64
Advertising effects
48
Werbewirkung
48
Internet marketing
33
Online-Marketing
33
Social Web
31
Social web
31
Advertising
29
Marketing management
29
Werbung
28
Beziehungsmarketing
26
Relationship marketing
26
social media
11
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10
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10
Virales Marketing
10
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9
brand attitude
9
Emerging economies
8
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8
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7
Markentransfer
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advertising
7
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Designation of origin
6
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Keller, Kevin Lane
5
Bayus, Barry L.
3
Grohmann, Bianca
3
Homburg, Christian
3
Jewell, Robert D.
3
Anabila, Peter
2
Bei, Lien-ti
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Biraghi, Silvia
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Block, Martin P.
2
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Calantone, Roger J.
2
Casaló, Luis V.
2
Diamantopoulos, Adamantios
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Katsikeas, Constantine S.
2
Khamitov, Mansur
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kumar, V.
2
Kupfer, Ann-Kristin
2
Muehling, Darrel D.
2
Mullins, Ryan
2
Nagar, Komal
2
Nelson, Michelle R.
2
Ozkaya, H. Erkan
2
Pope, Nigel
2
Rita, Paulo
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Schultz, Don E.
2
Srivastava, R. K.
2
Suri, Anshu
2
Taube, Markus
2
Zhao, Yanhui
2
Agrawal, Shivani
1
Ahearne, Michael
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
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Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of business research : JBR
603
The journal of brand management : an international journal
565
The journal of product & brand management
387
Journal of retailing and consumer services
287
SpringerLink / Bücher
271
European journal of marketing : EJM
126
Psychology & marketing
112
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
74
Innovatives Markenmanagement
71
Journal of advertising research
70
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
68
Journal of international consumer marketing
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Tourism management : research, policies, practice
64
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Research
58
Journal of global marketing
57
Journal of marketing research : JMR
56
Journal of travel and tourism marketing
54
Business horizons
53
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
193
Showing
1
-
10
of
193
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date (oldest first)
1
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
2
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
3
Sensory imagery in advertising : how the senses affect perceived product
design
and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
4
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
5
The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen
;
Riebe, Erica
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
Saved in:
6
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
7
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
8
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
9
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Saved in:
10
The effects of exposure-order and market entry-information on brand preference : a dual process model
Niedrich, Ronald W.
;
Swain, Scott D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10003758816
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