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~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
579
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579
Advertising effects
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160
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138
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138
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Chan, Kara
7
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5
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3
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2
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2
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Journal of marketing communications
The journal of consumer marketing
Journal of business research : JBR
2,084
Journal of retailing and consumer services
1,965
International journal of consumer studies
793
NBER working paper series
781
International journal of hospitality management
732
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Asia Pacific journal of marketing and logistics
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Journal of fashion marketing and management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of travel and tourism marketing
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Journal of international consumer marketing
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Tourism management : research, policies, practice
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Journal of marketing management : MM
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Journal of retailing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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International journal of retail & distribution management
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Cogent business & management
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Young consumers : insight and ideas for responsible marketers
291
Journal of consumer behaviour : an international research review
290
IZA Discussion Paper
276
Journal of the Academy of Marketing Science
275
Technological forecasting & social change : an international journal
274
Journal of economic psychology : research in economic psychology and behavioral economics
269
Journal of business ethics : JOBE
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ECONIS (ZBW)
597
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1
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597
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1
Examining
brand
communities among children and adolescents : an exploratory study
Flurry, Laura Ann
;
Swinberghe, Krist R.
;
Parker, Janna M.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10010373836
Saved in:
2
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards
fashion
brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
3
Price promotions and products with low consumer ratings
Kuo, Hsiao-Ching
;
Nakhata, Chinintorn
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 517-527
Persistent link: https://www.econbiz.de/10011642234
Saved in:
4
Gossip, self-monitoring and
fashion
leadership : comparison of US and South Korean consumers
Lee, Seung-Hee
;
Workman, Jane E.
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 452-463
Persistent link: https://www.econbiz.de/10010459796
Saved in:
5
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the
fashion
category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
6
The fast
fashion
vs environment debate : consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-
fashion
sector
Papasolomou, Ioanna
;
Melanthiou, Yioula
;
Tsamouridis, …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 191-209
Persistent link: https://www.econbiz.de/10014232501
Saved in:
7
Antecedents and moderators of
brand
trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
8
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
9
Brand
evaluation, satisfaction and trust as predictors of
brand
loyalty : the mediator-moderator effect of
brand
relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
10
Beyond
brand
loyalty :
brand
sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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