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Getting past the trash bin : attribution about envelope message, envelope characteristics, and intention to open direct mail
Amos, Clinton; Paswan, Audhesh - In: Journal of marketing communications 15 (2009) 4, pp. 247-265
Persistent link: https://www.econbiz.de/10003897663
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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton; Zhang, Lixuan; King, Skylar; Allred, Anthony - In: Journal of marketing communications 28 (2022) 4, pp. 360-391
Persistent link: https://www.econbiz.de/10013371030