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What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun; Muralidharan, Sidharth - In: Journal of marketing communications 25 (2019) 4, pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Mirror, mirror, who is thinner? : a direct effect moderation model of ad model-viewer body size gap
Jung, A-Reum; Heo, Jun - In: Journal of marketing communications 26 (2020) 6, pp. 596-614
Persistent link: https://www.econbiz.de/10012263754