Narrow search
Showing 1 - 4 of 4
Cover Image
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Cover Image
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin; Jung, A-Reum; Kim, Yoojung - In: Journal of marketing communications 27 (2021) 7, pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Cover Image
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Cover Image
Mirror, mirror, who is thinner? : a direct effect moderation model of ad model-viewer body size gap
Jung, A-Reum; Heo, Jun - In: Journal of marketing communications 26 (2020) 6, pp. 596-614
Persistent link: https://www.econbiz.de/10012263754