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Neural correlates of fear appeal in advertising : an fMRI analysis
Mostafa, Mohamed M. - In: Journal of marketing communications 26 (2020) 1, pp. 40-64
Persistent link: https://www.econbiz.de/10012203387
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The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in advertising
Mostafa, Mohamed M. - In: Journal of marketing communications 19 (2013) 5, pp. 341-359
Persistent link: https://www.econbiz.de/10010227709
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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505