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~isPartOf:"Journal of marketing communications"
~subject:"Agency theory"
~subject:"Consumer behaviour"
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Agency theory
Consumer behaviour
Konsumentenverhalten
28
Confidence
22
Vertrauen
22
Personality psychology
17
Persönlichkeitspsychologie
17
Social Web
16
Social web
16
Internet marketing
15
Online-Marketing
15
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13
Werbewirkung
13
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1
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Journal of marketing communications
Journal of business research : JBR
194
Journal of retailing and consumer services
166
International journal of hospitality management
86
Psychology & marketing
78
Journal of consumer research : JCR ; an interdisciplinary bimonthly
61
Journal of business ethics : JOBE
56
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
53
The journal of corporate finance : contracting, governance and organization
53
International journal of consumer studies
47
The journal of product & brand management
40
Journal of financial economics
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Asia Pacific journal of marketing and logistics
38
Journal of travel and tourism marketing
37
Review of quantitative finance and accounting
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of internet commerce
32
NBER working paper series
32
Cogent business & management
31
Journal of consumer behaviour : an international research review
31
The accounting review : a publication of the American Accounting Association
31
The journal of brand management : an international journal
31
Journal of banking & finance
30
Working paper / National Bureau of Economic Research, Inc.
30
Journal of accounting & economics
29
Tourism management : research, policies, practice
29
European journal of marketing : EJM
28
Journal of economic psychology : research in economic psychology and behavioral economics
28
International journal of contemporary hospitality management
26
Journal of economic behavior & organization : JEBO
26
Journal of international consumer marketing
26
Discussion paper series / IZA
25
International journal of electronic marketing and retailing : IJEMR
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of hospitality marketing & management
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
The journal of consumer marketing
25
Journal of management & governance
24
NBER Working Paper
24
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ECONIS (ZBW)
28
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1
Psychological ownership as a crisis management advertising appeal : antecedents, outcomes, and moderators
Hartley, Phillip
;
Sun, Jie
;
Raggio, Randle D.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 632-646
Persistent link: https://www.econbiz.de/10011852905
Saved in:
2
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
3
Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
Saved in:
4
Brand personality dimensions in China
Chu, Shu-chuan
;
Sung, Yongjun
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 163-181
Persistent link: https://www.econbiz.de/10009261664
Saved in:
5
Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai
;
Olsen, Svein O.
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
Saved in:
6
Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
Saved in:
7
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
8
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
9
Imaginary futures : liminoid advertising and consumer identity
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 269-283
Persistent link: https://www.econbiz.de/10012484048
Saved in:
10
Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
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