//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Time-trend patterns in adverti...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
147
Werbung
144
Advertising effects
113
Werbewirkung
113
Consumer behaviour
97
Konsumentenverhalten
97
Internet marketing
42
Online-Marketing
42
advertising
36
Brand management
24
Markenführung
24
Brand image
21
Markenimage
21
Emotion
13
Marketing management
13
Marketingmanagement
13
Social Web
12
Social web
12
advertising effectiveness
11
Brand
8
Markenartikel
8
Perception
8
Wahrnehmung
8
Fernsehwerbung
7
Green marketing
7
Television advertising
7
Öko-Marketing
7
Advertising industry
6
Print advertising
6
Printwerbung
6
Target group
6
USA
6
United States
6
Viral marketing
6
Virales Marketing
6
Werbewirtschaft
6
Zielgruppe
6
social media
6
Cognition
5
Computerspiel
5
more ...
less ...
Online availability
All
Undetermined
108
Free
7
Type of publication
All
Article
150
Type of publication (narrower categories)
All
Article in journal
150
Aufsatz in Zeitschrift
150
Case study
1
Fallstudie
1
Language
All
English
150
Author
All
Bellman, Steven
4
Varan, Duane
4
Fullerton, Jami A.
3
Kendrick, Alice
3
Kerr, Gayle
3
Kim, Soojung
3
Pelsmacker, Patrick de
3
Robinson, Jennifer A.
3
Belanche, Daniel
2
Black, Iain R.
2
Cheong, Yunjae
2
Combs, Justin
2
Dalakas, Vassilis
2
Dodoo, Naa Amponsah
2
Drennan, Judy
2
Jeong, Se-Hoon
2
Keller, Kevin Lane
2
Kelly, Louise
2
Kim, Dong Hoo
2
Lee, Joonghwa
2
Mostafa, Mohamed M.
2
Mundel, Juan
2
Myers, Jun
2
Segijn, Claire M.
2
Sobh, Rana
2
Torres, Ivonne M.
2
Turnbull, Sarah
2
Um, Nam-Hyun
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Wheeler, Colin
2
Wu, Linwan
2
Yoon, Hye Jin
2
Zúñiga, Miguel Ángel
2
Agrawal, Shivani
1
Ahn, Hongmin
1
Al Kurdi, Barween
1
Alford, Bruce L.
1
Alhabash, Saleem
1
Alhajsaleh, Nael
1
more ...
less ...
Published in...
All
Journal of marketing communications
IMF Staff Country Reports
454
Working paper / National Bureau of Economic Research, Inc.
381
NBER working paper series
354
NBER Working Paper
321
Discussion paper / Centre for Economic Policy Research
314
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
302
SpringerLink / Bücher
298
Discussion paper series / IZA
294
Applied economics
273
Working paper
272
IZA Discussion Papers
244
Intereconomics : review of European economic policy
237
Journal of advertising research
237
CESifo working papers
234
IMF Working Papers
213
International journal of advertising : the review of marketing communications
210
Journal of business research : JBR
207
IZA Discussion Paper
196
MPRA Paper
189
International Journal of Energy Economics and Policy : IJEEP
186
International journal of advertising : the quarterly review of marketing communications
186
Ifo Schnelldienst
176
Journal of advertising : official publication of the American Academy of Advertising
173
Journal of advertising
169
United Nations publication
165
Europa-Archiv / Beiträge und Berichte : Zeitschrift für internationale Politik ; Halbmonatsschrift der Deutschen Gesellschaft für Auswärtige Politik
163
Applied economics letters
155
Energy economics
152
Economics letters
147
IMF working papers
147
CESifo Working Paper
134
ifo Schnelldienst
128
Die Bank
127
Economic modelling
123
Discussion papers / CEPR
119
Ifo-Schnelldienst
119
Journal of common market studies : JCMS
119
CESifo Working Paper Series
113
European treaty series : agreements and conventions concluded between the members of the Council of Europe
112
more ...
less ...
Source
All
ECONIS (ZBW)
150
Showing
1
-
10
of
150
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
2
Processing contradictory brand information from
advertising
and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
3
Appealing to men and women using sexual appeals in
advertising
: in the battle of the sexes, is a truce possible?
Black, Iain R.
;
Morton, Peta
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 331-350
Persistent link: https://www.econbiz.de/10011743958
Saved in:
4
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
Saved in:
5
Information congruity in scarcity appeal : a structural equation modeling study of time-limited promotions
Shen, Feng
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 135-154
Persistent link: https://www.econbiz.de/10011561325
Saved in:
6
A longitudinal content analysis of gender portrayal in Belgian television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
7
Advertising
agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
Saved in:
8
Men and women watching and reading : gender and information processing opportunity effects in
advertising
Papyrina, Veronika
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 125-143
Persistent link: https://www.econbiz.de/10011302876
Saved in:
9
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
10
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->