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Internet marketing
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Consumer behaviour
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Journal of marketing communications
SpringerLink / Bücher
704
Journal of business research : JBR
587
Journal of retailing and consumer services
356
Springer eBook Collection
275
Industrial marketing management : the international journal for industrial and high-tech firms
258
International journal of internet marketing and advertising : IJIMA
227
Electronic commerce research
224
Management science : journal of the Institute for Operations Research and the Management Sciences
215
Journal of Food Distribution Research
208
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
173
Journal of internet commerce
162
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
160
Information systems research : ISR
159
Management Science
155
Technological forecasting & social change : an international journal
150
Europäische Hochschulschriften / 5
149
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
143
Springer eBook Collection / Business and Economics
143
Journal of advertising research
140
International journal of business information systems : IJBIS
138
Information systems and e-business management : ISeB
132
Journal of marketing management : MM
132
International journal of electronic marketing and retailing : IJEMR
131
Journal of Agricultural and Applied Economics
130
Premier reference source
129
Journal of marketing
128
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
128
European journal of marketing : EJM
122
International journal of advertising : the review of marketing communications
121
International journal of e-business research : an official publication of the Information Resources Management Association
121
Lehrbuch
120
Tourism management : research, policies, practice
120
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
119
European journal of operational research : EJOR
118
Gabler Edition Wissenschaft
115
International journal of electronic business
111
International journal of hospitality management
110
Journal of electronic commerce research : JECR
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
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ECONIS (ZBW)
127
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1
Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
Saved in:
2
Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
Saved in:
3
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
4
Branded product information search on the Web: the role of brand trust and credibility of online information sources
Lee, Chunsik
;
Kim, Junga
;
Chan-Olmsted, Silvia M.
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 355-374
Persistent link: https://www.econbiz.de/10009423359
Saved in:
5
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
6
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
7
The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.
;
Brocato, E. Deanne
;
Vijayalakshmi, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
Saved in:
8
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
Saved in:
9
Online brand community within the integrated
marketing
communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
10
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
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