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THE EFFEVTICE USE OF ADVERTISI...
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Advertising planning
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Journal of marketing communications
Journal of advertising research
36
Journal of advertising : official publication of the American Academy of Advertising
24
SpringerLink / Bücher
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International journal of advertising : the quarterly review of marketing communications
22
Leitfaden Online-Marketing ; [Bd. 1]
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A master class in brand planning : the timeless works of Stephen King
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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PR-Kampagnen
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Journal of promotion management : JPM
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
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The Sage handbook of advertising
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European journal of marketing : EJM
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Faculty & research / Insead : working paper series
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Handbook of research on effective advertising strategies in the social media age
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Journal of marketing research : JMR
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Marketing : ZFP ; journal of research and management
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Media-Perspektiven
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Gabler Edition Wissenschaft
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Handbuch Kommunikationsmanagement
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Journal of marketing theory and practice
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Psychology & marketing
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Strategische Kommunikationsplanung
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UTB / Betriebswirtschaftslehre
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
Brand Planning : starke Strategien für Marken und Kampagnen
4
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of operational research : EJOR
4
Harvard-Business-Manager : das Wissen der Besten
4
International advertising and communication : current insights and empirical findings
4
International journal of industrial organization
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
Kellogg on advertising & media : the Kellogg School of Management
4
Marketing intelligence & planning
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
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ECONIS (ZBW)
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1
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
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2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
4
The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen
;
Riebe, Erica
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
Saved in:
5
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
6
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
Saved in:
7
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
8
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10003881215
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9
The influence of regulatory fit on evaluation and intentions to buy genetically modified foods : the mediating role of social identification
Fransen, Marieke L.
;
Reinders, Machiel J.
;
Bartels, Jos
; …
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003952908
Saved in:
10
A-priori and post-hoc segmentation in the design of healthy eating campaigns
Kazbare, Laura
;
Trijp, Hans van
;
Eskildsen, Jacob Kjær
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 21-45
Persistent link: https://www.econbiz.de/10003952921
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