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~isPartOf:"Journal of marketing communications"
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Do Consumers Care about Ethics...
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Pelsmacker, Patrick de
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Journal of marketing communications
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
31
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
18
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
13
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
11
Applied economics
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Working paper
4
Belgian journal of operations research, statistics and computer science
3
CORE Discussion Papers
3
CORE discussion papers : DP
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
NBB Working Paper
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
The journal of development studies : JDS
3
Working Paper Research
3
Working paper / National Bank of Belgium
3
Working paper / National Bank of Belgium / National Bank of Belgium
3
Young consumers : insight and ideas for responsible marketers
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
Discussion paper / Institut de Recherches Économiques et Sociales de l'Université Catholique de Louvain
2
ECB Working Paper
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International business, not as usual
2
International journal of electronic commerce : IJEC
2
International journal of manpower
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ECONIS (ZBW)
6
OLC EcoSci
5
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1
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
2
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
3
New advertising formats : how persuasion knowledge affects consumer responses
Pelsmacker, Patrick de
;
Neijens, Peter C.
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009508037
Saved in:
4
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
5
Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television
Wouters, Marijke
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 299-318
Persistent link: https://www.econbiz.de/10009423377
Saved in:
6
Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Janssens, Wim
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10003761781
Saved in:
7
Introduction
Neijens, Peter C.
;
de Pelsmacker, Patrick
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 169-172
Persistent link: https://www.econbiz.de/10009993267
Saved in:
8
Advertising for New and Existing Brands: The Impact of Media Context and Type of Advertisement
Janssens, Wim
;
De Pelsmacker, Patrick
- In:
Journal of marketing communications
11
(
2005
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10008116805
Saved in:
9
Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie
;
De Pelsmacker, Patrick
;
Janssens, Wim
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 249-270
Persistent link: https://www.econbiz.de/10008124490
Saved in:
10
New advertising formats: How persuasion knowledge affects consumer responses
de Pelsmacker, Patrick
;
Neijens, Peter C.
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10009823863
Saved in:
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