//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Monitoring Web 2.0 : User Gene...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
83
Social web
83
Internet marketing
64
Online-Marketing
64
Consumer behaviour
60
Konsumentenverhalten
60
Viral marketing
52
Virales Marketing
52
social media
33
Advertising effects
25
Brand management
25
Markenführung
25
Werbewirkung
25
Brand image
18
Markenimage
18
Beziehungsmarketing
16
Relationship marketing
16
Advertising
13
Werbung
11
Brand
9
Confidence
9
Markenartikel
9
Marketing management
9
Marketingmanagement
9
Online retailing
9
Online-Handel
9
Vertrauen
9
Social network
8
Soziales Netzwerk
8
advertising
8
word-of-mouth
8
Public relations
7
Öffentlichkeitsarbeit
7
Customer satisfaction
6
Facebook
6
Kundenzufriedenheit
6
Personality psychology
6
Persönlichkeitspsychologie
6
Social media
6
Communication
5
more ...
less ...
Online availability
All
Undetermined
76
Free
6
Type of publication
All
Article
105
Type of publication (narrower categories)
All
Article in journal
105
Aufsatz in Zeitschrift
105
Language
All
English
105
Author
All
Antheunis, Marjolijn L.
3
Zhang, Lixuan
3
Belanche, Daniel
2
Casaló, Luis V.
2
Daugherty, Terry
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Fullerton, Jami A.
2
Huh, Jisu
2
Kareklas, Ioannis
2
Kelly, Louise
2
Kendrick, Alice
2
Kerr, Gayle
2
Kim, Soojung
2
Kimmel, Allan J.
2
Langaro, Daniela
2
Lee, Joonghwa
2
Muehling, Darrel D.
2
Mukherjee, Srabanti
2
Noort, Guda van
2
Pentina, Iryna
2
Phua, Joe
2
Rita, Paulo
2
Schivinski, Bruno
2
Weber, T. J.
2
Abendroth, Lisa J.
1
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcántara-Pilar, Juan Miguel
1
Aljarah, Ahmad
1
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Andonova, Yana
1
Anghelcev, George
1
Anselmsson, Johan
1
Arkoudas, Alessandra
1
more ...
less ...
Published in...
All
Journal of marketing communications
Tourism management : research, policies, practice
1,132
International journal of hospitality management
1,015
Journal of travel and tourism marketing
665
Journal of business research : JBR
646
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
602
International journal of contemporary hospitality management
446
Tourism management perspectives : TMP
443
Tourism economics : the business and finance of tourism and recreation
376
Journal of retailing and consumer services
348
Journal of hospitality marketing & management
344
Tourism analysis : an interdisciplinary tourism & hospitality journal
304
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
290
Technological forecasting & social change : an international journal
273
SpringerLink / Bücher
270
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
244
Journal of vacation marketing : an international journal
198
Information systems research : ISR
173
International journal of internet marketing and advertising : IJIMA
167
Journal of hospitality and tourism insights
150
Psychology & marketing
143
Journal of vacation marketing
139
The service industries journal
137
Journal of destination marketing & management
136
Journal of management information systems : JMIS
133
Tourism planning & development
133
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Springer eBook Collection
132
Management science : journal of the Institute for Operations Research and the Management Sciences
131
Cogent business & management
122
NBER working paper series
113
Industrial marketing management : the international journal for industrial and high-tech firms
112
Tourism and hospitality research : the surrey quarterly review
112
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
109
Tourism and hospitality research : THR
108
Working paper / National Bureau of Economic Research, Inc.
104
Electronic commerce research
102
Journal of internet commerce
96
Tourism review
95
Business horizons
94
more ...
less ...
Source
All
ECONIS (ZBW)
105
Showing
1
-
10
of
105
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Reijmersdal, …
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10009508029
Saved in:
2
MINI-lovers, maxi-mouths : an investigation of antecedents to eWOM intention among brand community members
Yeh, Yi-hsin
;
Choi, Sejung Marina
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10009261667
Saved in:
3
Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat
;
Brunel, Frédéric F.
;
Fournier, Susan
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 42-64
Persistent link: https://www.econbiz.de/10010243431
Saved in:
4
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
5
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
Saved in:
6
Missed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Barnes, Nora Ganim
;
Jacobsen, Stephanie L.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10010244644
Saved in:
7
Understanding online firestorms : negative word-of-mouth dynamics in social media networks
Pfeffer, Jürgen
;
Zorbach, Thomas
;
Carley, Kathleen M.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10010244648
Saved in:
8
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
Saved in:
9
eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry
;
Hoffmann, Ernest
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 82-102
Persistent link: https://www.econbiz.de/10010244651
Saved in:
10
How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->