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A content analysis of male roles in television advertising : do traditional roles still hold?
Fowler, Kendra; Thomas, Veronica - In: Journal of marketing communications 21 (2015) 5, pp. 356-371
Persistent link: https://www.econbiz.de/10011487798
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Men and women watching and reading : gender and information processing opportunity effects in advertising
Papyrina, Veronika - In: Journal of marketing communications 21 (2015) 2, pp. 125-143
Persistent link: https://www.econbiz.de/10011302876
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Appealing to men and women using sexual appeals in advertising : in the battle of the sexes, is a truce possible?
Black, Iain R.; Morton, Peta - In: Journal of marketing communications 23 (2017) 4, pp. 331-350
Persistent link: https://www.econbiz.de/10011743958
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A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of marketing communications 22 (2016) 2, pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
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Consumer responses toward green advertising : the effects of gender, advertising skepticism, and green motive attribution
Yu, Jason - In: Journal of marketing communications 26 (2020) 4, pp. 414-433
Persistent link: https://www.econbiz.de/10012203483
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Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth - In: Journal of marketing communications 23 (2017) 3, pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
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Beardedness in advertising : effects on endorsers' credibility and purchase intention
Guido, Gianluigi; Peluso, Alessandro M.; Moffa, Valentina - In: Journal of marketing communications 17 (2011) 1, pp. 37-49
Persistent link: https://www.econbiz.de/10008907778
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Threat appeal communications : the interplay between health resistance and cognitive appraisal processes
Dickinson-Delaporte, Sonia Jane; Holmes, Matthew Derrick - In: Journal of marketing communications 17 (2011) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10009008491
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Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101