//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An exploratory study of the ot...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
132
Werbewirkung
132
Advertising
97
Werbung
95
Brand image
74
Markenimage
74
Brand management
73
Markenführung
73
Internet marketing
72
Online-Marketing
72
Social Web
47
Social web
47
Marketing management
34
Marketingmanagement
34
Viral marketing
34
Virales Marketing
34
Brand
30
Markenartikel
30
Beziehungsmarketing
24
Relationship marketing
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Emotion
23
advertising
23
social media
18
Experiment
15
Confidence
14
Vertrauen
14
Green marketing
13
Personality psychology
13
Persönlichkeitspsychologie
13
purchase intention
13
Öko-Marketing
13
Online retailing
12
Online-Handel
12
Perception
12
Wahrnehmung
12
Cognition
11
more ...
less ...
Online availability
All
Undetermined
217
Free
11
Type of publication
All
Article
297
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
298
Aufsatz in Zeitschrift
298
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
298
Author
All
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Laroche, Michel
2
Lee, Jaejin
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rim, Hyejoon
2
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
2,015
Journal of retailing and consumer services
1,935
NBER working paper series
1,221
Working paper / National Bureau of Economic Research, Inc.
1,107
NBER Working Paper
1,000
RIETI discussion paper series
797
International journal of consumer studies
788
International journal of hospitality management
730
Psychology & marketing
672
Journal of the Japanese and international economies : an international journal ; JJIE
621
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Japan and the world economy : international journal of theory and policy
509
SpringerLink / Bücher
492
Discussion paper series / IZA
465
Asia Pacific journal of marketing and logistics
400
European Journal of Marketing
397
The journal of product & brand management
394
Journal of Consumer Marketing
379
Applied economics
359
The journal of brand management : an international journal
358
European journal of marketing : EJM
357
Management science : journal of the Institute for Operations Research and the Management Sciences
356
Journal of travel and tourism marketing
347
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
IZA Discussion Paper
329
Journal of international consumer marketing
329
Technological forecasting & social change : an international journal
329
Tourism management : research, policies, practice
321
Journal of marketing management : MM
313
Discussion paper / Centre for Economic Policy Research
312
Young consumers : insight and ideas for responsible marketers
310
Journal of retailing
307
Cogent business & management
304
Journal of fashion marketing and management
299
Journal of marketing
295
Marketing letters : a journal of research in marketing
295
International journal of retail & distribution management
294
The journal of consumer marketing
294
more ...
less ...
Source
All
ECONIS (ZBW)
298
Showing
1
-
10
of
298
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sharing healthy
lifestyle
information on social media during the COVID-19 pandemic : a moderated mediation model
Balamoorthy S
;
Chandra, Bibhas
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 860-881
Persistent link: https://www.econbiz.de/10014529125
Saved in:
2
Predictors for internet usage of teenagers in the United States: a multivariate analysis
Tsao, James C.
;
Steffes-Hansen, Sara
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 171-192
Persistent link: https://www.econbiz.de/10003767526
Saved in:
3
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
4
Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
Saved in:
5
Influence attempts in the consumption domain : examining the concept of a persuade package and the sequencing of influence strategies used by young adults
Mallalieu, Lynnea
- In:
Journal of marketing communications
13
(
2007
)
3
,
pp. 181-198
Persistent link: https://www.econbiz.de/10003543495
Saved in:
6
Determinants of mobile apps adoption among young adults : theoretical extension and analysis
Mehra, Aashish
;
Paul, Justin
;
Kaurav, Rahul Pratap Singh
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 481-509
Persistent link: https://www.econbiz.de/10012624661
Saved in:
7
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
8
Media preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
Saved in:
9
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
10
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->