//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How finnair socialized custome...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
112
Online-Marketing
112
Consumer behaviour
103
Konsumentenverhalten
103
Social Web
83
Social web
83
Advertising effects
59
Werbewirkung
59
Advertising
43
Werbung
41
Beziehungsmarketing
40
Relationship marketing
40
Viral marketing
40
Virales Marketing
40
Brand management
36
Markenführung
36
social media
33
Brand image
25
Markenimage
25
Marketing management
18
Marketingmanagement
18
Online retailing
13
Online-Handel
13
Confidence
12
Vertrauen
12
Brand
11
Markenartikel
11
advertising
11
Public relations
8
Social network
8
Soziales Netzwerk
8
Öffentlichkeitsarbeit
8
Communication
7
Customer satisfaction
7
Kommunikation
7
Kundenzufriedenheit
7
Customer integration
6
Facebook
6
Kundenintegration
6
Social media
6
more ...
less ...
Online availability
All
Undetermined
116
Free
9
Type of publication
All
Article
164
Type of publication (narrower categories)
All
Article in journal
164
Aufsatz in Zeitschrift
164
Language
All
English
164
Author
All
Antheunis, Marjolijn L.
3
Belanche, Daniel
3
Bellman, Steven
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Schultz, Don E.
3
Varan, Duane
3
Block, Martin P.
2
Casaló, Luis V.
2
Daugherty, Terry
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Huh, Jisu
2
Kelly, Louise
2
Kerr, Gayle
2
Langaro, Daniela
2
Muehling, Darrel D.
2
Mukherjee, Srabanti
2
Noort, Guda van
2
Phua, Joe
2
Reijmersdal, Eva A. van
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Schivinski, Bruno
2
Varnali, Kaan
2
Weber, T. J.
2
Yoon, Doyle
2
Zhang, Lixuan
2
Abdolvand, Neda
1
Abendroth, Lisa J.
1
Abreu, Fernando Antunes de
1
Agopian, G.
1
Agrawal, Shivani
1
Agu, Godswill Agu
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
1,225
Journal of retailing and consumer services
834
SpringerLink / Bücher
631
Industrial marketing management : the international journal for industrial and high-tech firms
534
International journal of hospitality management
416
Technological forecasting & social change : an international journal
319
The journal of services marketing
294
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
289
The service industries journal
287
International journal of internet marketing and advertising : IJIMA
258
The journal of business & industrial marketing
253
Tourism management : research, policies, practice
248
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
221
Journal of strategic marketing
220
Psychology & marketing
219
Management science : journal of the Institute for Operations Research and the Management Sciences
217
Journal of marketing
211
Journal of travel and tourism marketing
211
Journal of the Academy of Marketing Science
209
Springer eBook Collection
208
Information systems research : ISR
200
International journal of contemporary hospitality management
196
Journal of marketing management : MM
180
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
180
Cogent business & management
178
Journal of service management
176
Journal of hospitality marketing & management
171
International journal of electronic customer relationship management : IJECRM
163
Journal of service research : JSR
162
European journal of marketing : EJM
161
The journal of product & brand management
161
Business horizons
160
The journal of brand management : an international journal
160
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
159
Asia Pacific journal of marketing and logistics
156
International journal of business information systems : IJBIS
154
Journal of advertising research
152
Journal of management information systems : JMIS
147
International journal of advertising : the review of marketing communications
141
more ...
less ...
Source
All
ECONIS (ZBW)
164
Showing
1
-
10
of
164
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
2
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
3
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
Saved in:
4
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
5
From active participation to engagement in online communities : analysing the mediating role of trust and commitment
Vohra, Anupama
;
Bhardwaj, Neha
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 89-114
Persistent link: https://www.econbiz.de/10012203266
Saved in:
6
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
7
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
8
Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.
;
Daugherty, Terry
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
Saved in:
9
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
10
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->