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Threat appeal communications : the interplay between health resistance and cognitive appraisal processes
Dickinson-Delaporte, Sonia Jane; Holmes, Matthew Derrick - In: Journal of marketing communications 17 (2011) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10009008491
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Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice; Fullerton, Jami A. - In: Journal of marketing communications 27 (2021) 2, pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
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Marketing eco-fashion : the influence of brand name and message explicitness
Yan, Ruoh-nan; Hyllegard, Karen H.; Blaisi, LaVon F. - In: Journal of marketing communications 18 (2012) 2, pp. 151-168
Persistent link: https://www.econbiz.de/10009532000
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How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall; Swani, Kunal; Munch, James M. - In: Journal of marketing communications 26 (2020) 4, pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
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Analysis of visual presentation of cultural dimensions : culture demonstrated by pictures on homepages of universities in Pakistan
Hamid, Muhammad Akif - In: Journal of marketing communications 23 (2017) 6, pp. 592-613
Persistent link: https://www.econbiz.de/10011852899
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Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.; Wright, Gillian; Sandiford, Peter; … - In: Journal of marketing communications 24 (2018) 8, pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
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Beyond brand loyalty : brand sustainability
Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10011376491