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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo; Das, Enny - In: Journal of marketing communications 22 (2016) 3, pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
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In the eye of the beholder : communicating CSR through color in packaging design
Barchiesi, Maria Assunta; Castellan, Silvia; Costa, Roberta - In: Journal of marketing communications 24 (2018) 7, pp. 720-733
Persistent link: https://www.econbiz.de/10011927588
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(The lack of) fluency and perceptions of decision making
Jain, Gaurav; Shrivastava, Sunaina; Nayakankuppam, Dhananjay - In: Journal of marketing communications 27 (2021) 6, pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
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Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann; Vargas, Patrick - In: Journal of marketing communications 27 (2021) 7, pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
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Communicating design innovativeness : the role of design information presentation on attitudes depending on different thinking styles
Hong, JungHwa; Byun, Kyung-Ah - In: Journal of marketing communications 26 (2020) 4, pp. 394-413
Persistent link: https://www.econbiz.de/10012203482
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Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Maleki, Shekoofeh; Aghdaie, Fathollah Amiri; Shahin, Arash - In: Journal of marketing communications 26 (2020) 8, pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
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Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi; Pourtalebi, Shahab; … - In: Journal of marketing communications 29 (2023) 5, pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
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Visual metaphor in advertising : is the persuasive effect attributable to visual argumentation or metaphorical rheotoric?
Jeong, Se-Hoon - In: Journal of marketing communications 14 (2008) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10003737760
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Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism
Noort, Guda van; Antheunis, Marjolijn L.; Reijmersdal, … - In: Journal of marketing communications 18 (2012) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10009508029