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Marketing management
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Consumer behaviour
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Schultz, Don E.
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Journal of marketing communications
Journal of business research : JBR
452
Industrial marketing management : the international journal for industrial and high-tech firms
265
SpringerLink / Bücher
253
Journal of strategic marketing
201
International journal of production research
168
Europäische Hochschulschriften / 5
160
Journal of retailing and consumer services
157
International journal of product development : IJPD
155
European journal of marketing : EJM
154
Journal of marketing
143
Journal of marketing management : MM
142
Journal of the Academy of Marketing Science
127
Management science : journal of the Institute for Operations Research and the Management Sciences
125
The journal of business & industrial marketing
109
Gabler Edition Wissenschaft
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
Marketing intelligence & planning
95
Journal of marketing research : JMR
93
International journal of production economics
89
Springer eBook Collection
89
European Journal of Marketing
88
The journal of brand management : an international journal
82
Psychology & marketing
81
Marketing Intelligence & Planning
80
International journal of hospitality management
79
Journal of business ethics : JOBE
69
Marketing : ZFP ; journal of research and management
68
The journal of product & brand management
67
The journal of product innovation management : an international publication of the Product Development & Management Association
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Marketing letters : a journal of research in marketing
64
Asia Pacific journal of marketing and logistics
63
Business horizons
61
Lehrbuch
60
IEEE transactions on engineering management : EM
59
Jahrbuch der Absatz- und Verbrauchsforschung
59
Tourism management : research, policies, practice
58
Faculty & research / Insead : working paper series
57
Journal of advertising research
57
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ECONIS (ZBW)
126
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1
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
2
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
3
In the eye of the beholder : communicating CSR through color in packaging design
Barchiesi, Maria Assunta
;
Castellan, Silvia
;
Costa, Roberta
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 720-733
Persistent link: https://www.econbiz.de/10011927588
Saved in:
4
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
5
Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann
;
Vargas, Patrick
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
Saved in:
6
Communicating design innovativeness : the role of design information presentation on attitudes depending on different thinking styles
Hong, JungHwa
;
Byun, Kyung-Ah
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 394-413
Persistent link: https://www.econbiz.de/10012203482
Saved in:
7
Investigating the relationship among the Kansei-based design of chocolate packaging, consumer
perception
, and willingness to buy
Maleki, Shekoofeh
;
Aghdaie, Fathollah Amiri
;
Shahin, Arash
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
Saved in:
8
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
9
Visual metaphor in advertising : is the persuasive effect attributable to visual argumentation or metaphorical rheotoric?
Jeong, Se-Hoon
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003737760
Saved in:
10
Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Reijmersdal, …
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10009508029
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