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Managing the reputation of the banking industry after the global financial crisis : implications of public anger, processing depth and retroactive memory interference for public re...
Kottasz, Rita; Brennett, Roger - In: Journal of marketing communications 22 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10011613165
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Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat; Brunel, Frédéric F.; Fournier, Susan - In: Journal of marketing communications 20 (2014) 1/2, pp. 42-64
Persistent link: https://www.econbiz.de/10010243431
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Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars; Buttle, Francis A. - In: Journal of marketing communications 20 (2014) 1/2, pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
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Smartphone experience, satisfaction, and referral : an ecosystem perspective
Yazdanparast, Atefeh; Tran, Gina A. - In: Journal of marketing communications 27 (2021) 8, pp. 816-839
Persistent link: https://www.econbiz.de/10012697001
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Honesty is the best policy : the effects of disclosure in word-of-mouth marketing
Abendroth, Lisa J.; Heyman, James E. - In: Journal of marketing communications 19 (2013) 4, pp. 245-257
Persistent link: https://www.econbiz.de/10010187610
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An investigation into the link between service quality dimensionality and positive word-of-mouth intention in Mainland China
Ren, Ye; Lam, Desmond - In: Journal of marketing communications 22 (2016) 5, pp. 513-523
Persistent link: https://www.econbiz.de/10011613199
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The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano; Balboni, Bernardo; Gistri, Giacomo - In: Journal of marketing communications 23 (2017) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
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Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria; Mangleburg, Tamara; Ben Mrad, Selima; … - In: Journal of marketing communications 26 (2020) 7, pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
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The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.; Alcántara-Pilar, Juan Miguel; … - In: Journal of marketing communications 28 (2022) 5, pp. 506-527
Persistent link: https://www.econbiz.de/10013371044