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Viral marketing
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Journal of marketing communications
IZA Discussion Papers
55
MPRA Paper
42
Discussion paper series / IZA
32
Journal of business research : JBR
27
Journal of retailing and consumer services
26
CESifo Working Paper
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Marketing Science
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Physica A: Statistical Mechanics and its Applications
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International journal of hospitality management
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Judgment and Decision Making
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European Journal of Marketing
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ERIM Report Series Research in Management
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Journal of behavioral and experimental economics
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of economic psychology : research in economic psychology and behavioral economics
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
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Journal of behavioral decision making
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Journal of marketing management : MM
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing Letters
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Marketing letters : a journal of research in marketing
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Papers on Economics and Evolution
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Research Memorandum / Tilburg University, School of Economics and Management
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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European journal of operational research : EJOR
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SSE/EFI Working Paper Series in Economics and Finance
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1
Managing the reputation of the banking industry after the global financial crisis : implications of public anger, processing depth and retroactive
memory
interference for public re...
Kottasz, Rita
;
Brennett, Roger
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10011613165
Saved in:
2
Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat
;
Brunel, Frédéric F.
;
Fournier, Susan
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 42-64
Persistent link: https://www.econbiz.de/10010243431
Saved in:
3
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
4
Smartphone experience, satisfaction, and referral : an ecosystem perspective
Yazdanparast, Atefeh
;
Tran, Gina A.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 816-839
Persistent link: https://www.econbiz.de/10012697001
Saved in:
5
Honesty is the best policy : the effects of disclosure in word-of-mouth marketing
Abendroth, Lisa J.
;
Heyman, James E.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 245-257
Persistent link: https://www.econbiz.de/10010187610
Saved in:
6
An investigation into the link between service quality dimensionality and positive word-of-mouth intention in Mainland China
Ren, Ye
;
Lam, Desmond
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 513-523
Persistent link: https://www.econbiz.de/10011613199
Saved in:
7
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
8
Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria
;
Mangleburg, Tamara
;
Ben Mrad, Selima
; …
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
Saved in:
9
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
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