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~isPartOf:"Journal of marketing communications"
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Advertising
149
Werbung
146
Advertising effects
115
Werbewirkung
115
Consumer behaviour
100
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100
Internet marketing
45
Online-Marketing
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advertising
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advertising effectiveness
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Bellman, Steven
4
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3
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3
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Journal of marketing communications
NBER working paper series
602
European journal of operational research : EJOR
568
Working paper / National Bureau of Economic Research, Inc.
540
NBER Working Paper
515
International journal of production economics
450
Economics letters
439
International journal of industrial organization
397
Management science : journal of the Institute for Operations Research and the Management Sciences
397
Journal of revenue and pricing management
375
Discussion paper / Centre for Economic Policy Research
369
Journal of business research : JBR
301
Applied economics
267
CESifo working papers
258
Energy economics
247
Journal of advertising research
238
Tourism economics : the business and finance of tourism and recreation
223
Working paper
222
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
217
International journal of production research
215
International journal of advertising : the review of marketing communications
213
Discussion paper
203
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
185
Transportation research / E : an international journal
182
The journal of industrial economics
175
Applied economics letters
174
Discussion papers / CEPR
171
Journal of advertising : official publication of the American Academy of Advertising
171
American journal of agricultural economics
165
Journal of economics
159
Journal of retailing and consumer services
159
Operations research
159
European Journal of Marketing
155
Journal of economic behavior & organization : JEBO
152
Manufacturing & service operations management : M & SOM
152
The American economic review
152
Journal of Consumer Marketing
149
Economic modelling
144
Discussion paper series / IZA
143
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ECONIS (ZBW)
153
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153
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1
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
2
Men and women watching and reading : gender and information processing opportunity effects in
advertising
Papyrina, Veronika
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 125-143
Persistent link: https://www.econbiz.de/10011302876
Saved in:
3
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
4
The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in
advertising
Mostafa, Mohamed M.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 341-359
Persistent link: https://www.econbiz.de/10010227709
Saved in:
5
Advertising
agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
Saved in:
6
Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related
advertising
messages
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
Saved in:
7
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
Saved in:
8
Information congruity in scarcity appeal : a structural equation modeling study of time-limited promotions
Shen, Feng
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 135-154
Persistent link: https://www.econbiz.de/10011561325
Saved in:
9
A longitudinal content analysis of gender portrayal in Belgian television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
10
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
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