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Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta; Agopian, G. - In: Journal of marketing communications 29 (2023) 7, pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
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Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing
Pappas, Nikolaos - In: Journal of marketing communications 23 (2017) 2, pp. 195-218
Persistent link: https://www.econbiz.de/10011706481
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Effects of message objectivity and focus on green CSR communication : the strategy development for a hotel's green CSR message
Kang, Eun Yeon; Atkinson, Lucy - In: Journal of marketing communications 27 (2021) 3, pp. 229-249
Persistent link: https://www.econbiz.de/10012484046
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The 2010 FIFA World Cup and South Africa : a study of longer-term effects and moderators of country reputation
Holtzhausen, Derina; Fullerton, Jami A. - In: Journal of marketing communications 21 (2015) 3, pp. 185-198
Persistent link: https://www.econbiz.de/10011376485
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Services advertising : showcase the customer!
Décaudin, Jean-Marc; Lacoste, Denis - In: Journal of marketing communications 24 (2018) 5, pp. 518-534
Persistent link: https://www.econbiz.de/10011880799
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Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.; Kendrick, Alice; Broyles, Sheri J. - In: Journal of marketing communications 25 (2019) 3, pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
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Country reputation as a moderator of tourism advertising effectiveness
Fullerton, Jami A.; Kendrick, Alice - In: Journal of marketing communications 23 (2017) 3, pp. 260-272
Persistent link: https://www.econbiz.de/10011705486
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Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.; Wright, Gillian; Sandiford, Peter; … - In: Journal of marketing communications 24 (2018) 8, pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888
Persistent link: https://www.econbiz.de/10013493048