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~isPartOf:"Journal of marketing communications"
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Consumers' emotional responses...
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Consumer behaviour
295
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295
Advertising effects
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Advertising
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95
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Muehling, Darrel D.
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Journal of marketing communications
Journal of business research : JBR
2,090
Journal of retailing and consumer services
1,969
International journal of hospitality management
1,306
International journal of consumer studies
765
Psychology & marketing
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
NBER working paper series
559
International journal of contemporary hospitality management
553
Working paper / National Bureau of Economic Research, Inc.
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Tourism management : research, policies, practice
443
NBER Working Paper
419
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
403
The journal of product & brand management
399
Journal of travel and tourism marketing
381
Journal of marketing research : JMR
359
European journal of marketing : EJM
357
The journal of brand management : an international journal
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Journal of business ethics : JOBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Management science : journal of the Institute for Operations Research and the Management Sciences
345
Journal of hospitality marketing & management
333
Cogent business & management
328
Journal of marketing management : MM
323
Journal of international consumer marketing
321
Journal of retailing
306
Marketing letters : a journal of research in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
296
Journal of economic psychology : research in economic psychology and behavioral economics
295
The journal of consumer marketing
294
International journal of retail & distribution management
293
Journal of consumer behaviour : an international research review
293
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
292
Journal of marketing
288
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
286
Technological forecasting & social change : an international journal
283
The journal of services marketing
277
Journal of the Academy of Marketing Science
275
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ECONIS (ZBW)
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1
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
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2
The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation : do emotions matter?
Chaudhuri, Arjun
;
Micu, Camelia Codruta
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10010423026
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3
Self-consciousness and emotions driving femvertising : a path analysis of women's attitude towards femvertising, forwarding intention and purchase intention
Kapoor, Deepa
;
Munjal, Alka
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10012203274
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4
Neural correlates of fear appeal in advertising : an fMRI analysis
Mostafa, Mohamed M.
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 40-64
Persistent link: https://www.econbiz.de/10012203387
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5
Fair trade advertising : influences of information type and emotional appeal congruency
Hur, Songyee
;
Lee, Jung Eun
;
Stoel, Leslie
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10012203409
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6
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
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7
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
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8
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
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9
Consumer affective responses to direct mail messages : the effect of gratitude and obligation
Kolyesnikova, Natalia
;
Dodd, Sara L. Sullivan
;
Callison, Coy
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 337-353
Persistent link: https://www.econbiz.de/10009423365
Saved in:
10
The effects of mood, gender, and ad context on type of elaboration and product evaluation
Sar, Sela
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 308-323
Persistent link: https://www.econbiz.de/10010227711
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