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Localizing to Arabic consumers : insights from print advertising
Sobh, Rana; Singh, Nitish; Chun, Wootae; Benmamoun, Mamoun - In: Journal of marketing communications 24 (2018) 2, pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
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Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.; Dahlén, Micael - In: Journal of marketing communications 24 (2018) 3, pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
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What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh; Kaur Ghuman, Mandeep - In: Journal of marketing communications 24 (2018) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
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Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.; Jain, Varsha - In: Journal of marketing communications 24 (2018) 3, pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
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Creating the right customer experience online : the influence of culture
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: Journal of marketing communications 24 (2018) 3, pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
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Social commitment or self-interest? : effect of responsible practices performance motivations of firms on the consumer decision-making process
Sahelices-Pinto, César; Lanero-Carrizo, Ana; … - In: Journal of marketing communications 24 (2018) 3, pp. 304-319
Persistent link: https://www.econbiz.de/10011852969
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Evaluating discounts as a dimension of customer behavior analysis
Haghighatnia, Shohre; Abdolvand, Neda; Harandi, Saeedeh … - In: Journal of marketing communications 24 (2018) 4, pp. 321-336
Persistent link: https://www.econbiz.de/10011880774
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Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K. - In: Journal of marketing communications 24 (2018) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
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A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro; Seeberg, Henrik Bech - In: Journal of marketing communications 24 (2018) 4, pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
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Capturing the meanings of sport licensed products
Papadimitriou, Dimitra; Apostolopoulou, Artemisia - In: Journal of marketing communications 24 (2018) 5, pp. 433-449
Persistent link: https://www.econbiz.de/10011880787