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Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai; Olsen, Svein O. - In: Journal of marketing communications 21 (2015) 2, pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
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How digital platforms influence luxury purchase behavior in India?
Jain, Varsha; Schultz, Don E. - In: Journal of marketing communications 25 (2019) 1, pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
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Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria - In: Journal of marketing communications 25 (2019) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10012203272
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Self-consciousness and emotions driving femvertising : a path analysis of women's attitude towards femvertising, forwarding intention and purchase intention
Kapoor, Deepa; Munjal, Alka - In: Journal of marketing communications 25 (2019) 2, pp. 137-157
Persistent link: https://www.econbiz.de/10012203274
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Controlled and uncontrolled communication stimuli and organic food purchases : the mediating role of perceived communication clarity, perceived health benefits, and trust
Anisimova, Tatiana; Mavondo, Felix; Weiss, Jan - In: Journal of marketing communications 25 (2019) 2, pp. 180-203
Persistent link: https://www.econbiz.de/10012203280
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Corporate association strategies and consumer responses : the relative effectiveness of CA versus CSR communication strategy by industry type
Kim, Yeonsoo; Park, Hanna; Kim, Jwa K. - In: Journal of marketing communications 25 (2019) 2, pp. 204-227
Persistent link: https://www.econbiz.de/10012203285
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The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun; Jung, Jae Min - In: Journal of marketing communications 25 (2019) 3, pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
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The effects of processing mode and brand scandals on copycat product evaluations
Braxton, Dominique F.; Muehling, Darrel D.; Joireman, Jeff - In: Journal of marketing communications 25 (2019) 3, pp. 247-267
Persistent link: https://www.econbiz.de/10012203291
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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo; Kim, Sora - In: Journal of marketing communications 25 (2019) 3, pp. 307-327
Persistent link: https://www.econbiz.de/10012203300