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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
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Advertising effects
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Advertising
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Muehling, Darrel D.
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Journal of marketing communications
Journal of business research : JBR
2,494
Journal of retailing and consumer services
2,090
International journal of hospitality management
938
International journal of consumer studies
776
Psychology & marketing
728
NBER working paper series
684
SpringerLink / Bücher
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
620
Working paper / National Bureau of Economic Research, Inc.
601
Industrial marketing management : the international journal for industrial and high-tech firms
547
NBER Working Paper
526
Discussion paper series / IZA
483
Asia Pacific journal of marketing and logistics
442
Tourism management : research, policies, practice
422
The journal of product & brand management
415
European journal of marketing : EJM
411
Journal of marketing research : JMR
403
Management science : journal of the Institute for Operations Research and the Management Sciences
403
Journal of business ethics : JOBE
401
The journal of brand management : an international journal
397
Journal of travel and tourism marketing
396
The journal of services marketing
386
Journal of marketing management : MM
382
Journal of marketing
380
Journal of the Academy of Marketing Science
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
363
Cogent business & management
356
Technological forecasting & social change : an international journal
354
International journal of contemporary hospitality management
347
The service industries journal
347
Journal of retailing
344
Journal of economic psychology : research in economic psychology and behavioral economics
336
Journal of international consumer marketing
332
Marketing letters : a journal of research in marketing
332
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
327
International journal of retail & distribution management
314
Journal of strategic marketing
311
The international review of retail, distribution and consumer research
311
Journal of consumer behaviour : an international research review
307
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ECONIS (ZBW)
321
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1
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
2
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
3
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
4
Awareness changes placebo effects for feeling relaxed, but not for liking
Kuenzel, Johanna
;
Blanchette, Isabelle
;
Zandstra, …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 379-396
Persistent link: https://www.econbiz.de/10009673783
Saved in:
5
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
6
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
7
Increasing advertising effectiveness through incongruity-based tactics : the moderating role of consumer involvement
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 182-197
Persistent link: https://www.econbiz.de/10009774223
Saved in:
8
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
Saved in:
9
Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai
;
Olsen, Svein O.
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
Saved in:
10
The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.
;
Brocato, E. Deanne
;
Vijayalakshmi, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
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