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Consumer behaviour
295
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295
Advertising effects
138
Werbewirkung
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Advertising
99
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97
Brand image
74
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Muehling, Darrel D.
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Zhang, Lixuan
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Amos, Clinton
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Antheunis, Marjolijn L.
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Block, Martin P.
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Journal of marketing communications
Journal of business research : JBR
2,151
Journal of retailing and consumer services
1,974
International journal of hospitality management
844
International journal of consumer studies
768
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
NBER working paper series
553
Working paper / National Bureau of Economic Research, Inc.
470
Asia Pacific journal of marketing and logistics
412
SpringerLink / Bücher
412
NBER Working Paper
410
The journal of product & brand management
407
Tourism management : research, policies, practice
403
European Journal of Marketing
393
Journal of travel and tourism marketing
382
Journal of Consumer Marketing
379
European journal of marketing : EJM
368
The journal of brand management : an international journal
368
Journal of business ethics : JOBE
363
Journal of marketing research : JMR
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Cogent business & management
346
Management science : journal of the Institute for Operations Research and the Management Sciences
342
Journal of marketing management : MM
333
Journal of international consumer marketing
327
Marketing letters : a journal of research in marketing
309
Technological forecasting & social change : an international journal
309
Journal of retailing
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing
301
Journal of consumer behaviour : an international research review
300
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
300
The journal of consumer marketing
297
Journal of economic psychology : research in economic psychology and behavioral economics
296
Journal of fashion marketing and management
295
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
293
International journal of contemporary hospitality management
290
Journal of the Academy of Marketing Science
289
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ECONIS (ZBW)
305
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1
Ethnocentrism and the selection of white wine by young Australian consumers
Poelmans, Eline
;
Vanderlinden, Mario
;
Rousseau, Sandra
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 389-412
Persistent link: https://www.econbiz.de/10014529302
Saved in:
2
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
3
The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen
;
Alcantara, Lailani L.
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
Saved in:
4
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
5
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
6
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
7
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
8
Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
Saved in:
9
The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
Saved in:
10
The effects of mood, gender, and ad context on type of elaboration and product evaluation
Sar, Sela
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 308-323
Persistent link: https://www.econbiz.de/10010227711
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