Narrow search
Showing 1 - 10 of 305
Cover Image
Ethnocentrism and the selection of white wine by young Australian consumers
Poelmans, Eline; Vanderlinden, Mario; Rousseau, Sandra - In: Journal of marketing communications 30 (2024) 3, pp. 389-412
Persistent link: https://www.econbiz.de/10014529302
Cover Image
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela; Rita, Paulo; Salgueiro, Maria de Fátima - In: Journal of marketing communications 24 (2018) 2, pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Cover Image
The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen; Alcantara, Lailani L. - In: Journal of marketing communications 28 (2022) 1, pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
Cover Image
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun; Karimi, Sahar; Yuen, Tsunwai Wesley - In: Journal of marketing communications 26 (2020) 2, pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Cover Image
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.; Delgado-Ballester, Elena - In: Journal of marketing communications 28 (2022) 4, pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Cover Image
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio; Lima, Vinicius Zanchet de; … - In: Journal of marketing communications 25 (2019) 5, pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Cover Image
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou; Bou-Hamad, Imad; Harajli, Dunia - In: Journal of marketing communications 29 (2023) 8, pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Cover Image
Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H. - In: Journal of marketing communications 19 (2013) 2, pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
Cover Image
The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D. - In: Journal of marketing communications 19 (2013) 2, pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
Cover Image
The effects of mood, gender, and ad context on type of elaboration and product evaluation
Sar, Sela - In: Journal of marketing communications 19 (2013) 5, pp. 308-323
Persistent link: https://www.econbiz.de/10010227711