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The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas; Erlandsson, Susanna - In: Journal of marketing communications 21 (2015) 2, pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
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Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette - In: Journal of marketing communications 21 (2015) 2, pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
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Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat; Brunel, Frédéric F.; Fournier, Susan - In: Journal of marketing communications 20 (2014) 1/2, pp. 42-64
Persistent link: https://www.econbiz.de/10010243431
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WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.; Kitchen, Philip J. - In: Journal of marketing communications 20 (2014) 1/2, pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
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Missed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Barnes, Nora Ganim; Jacobsen, Stephanie L. - In: Journal of marketing communications 20 (2014) 1/2, pp. 147-158
Persistent link: https://www.econbiz.de/10010244644
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Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.; Burkhalter, Janée N. - In: Journal of marketing communications 20 (2014) 1/2, pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
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How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall; Mooij, Marieke K. de - In: Journal of marketing communications 20 (2014) 1/2, pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
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eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry; Hoffmann, Ernest - In: Journal of marketing communications 20 (2014) 1/2, pp. 82-102
Persistent link: https://www.econbiz.de/10010244651
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A cross-national study of Twitter users’ motivations and continuance intentions
Pentina, Iryna; Basmanova, Oksana; Zhang, Lixuan - In: Journal of marketing communications 22 (2016) 1, pp. 36-55
Persistent link: https://www.econbiz.de/10011536063
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The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno; Dąbrowski, Dariusz - In: Journal of marketing communications 22 (2016) 2, pp. 189-214
Persistent link: https://www.econbiz.de/10011561356