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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
131
Werbewirkung
131
Advertising
95
Werbung
93
Brand image
73
Brand management
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Muehling, Darrel D.
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Phua, Joe
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Varan, Duane
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Zhang, Lixuan
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Al Shurideh, Muhammad
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Amos, Clinton
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Antheunis, Marjolijn L.
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Block, Martin P.
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Chan, Fong Yee
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Journal of marketing communications
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
512
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
356
European journal of marketing : EJM
347
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of the Academy of Marketing Science
275
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
253
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ECONIS (ZBW)
295
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1
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295
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1
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
2
Value orientations and consumer expectations of Corporate Social Responsibility
Golob, Urša
;
Lah, Marko
;
Jančič, Zlatko
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003767501
Saved in:
3
Predictors for internet usage of teenagers in the United States: a multivariate analysis
Tsao, James C.
;
Steffes-Hansen, Sara
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 171-192
Persistent link: https://www.econbiz.de/10003767526
Saved in:
4
Marketing sustainability : use of information sources and degrees of voluntary simplicity
Oates, Caroline
;
McDonald, Seonaidh
;
Alevizou, Panayiota
; …
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 351-365
Persistent link: https://www.econbiz.de/10003788447
Saved in:
5
Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng
;
Kim, Youn-kyung
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
Saved in:
6
Sport sponsorship, team support and purchase intentions
Smith, Aaron
;
Graetz, Brian
;
Westerbeek, Hans
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 387-404
Persistent link: https://www.econbiz.de/10003788457
Saved in:
7
Improving incongruent sponsorships through articulation of the sponsorship and audience participation
Coppetti, Caspar
;
Wentzel, Daniel
;
Tomczak, Torsten
; …
- In:
Journal of marketing communications
15
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003820476
Saved in:
8
Effects beyond click-through : incidental exposure to web advertising
Yoo, Chan Yun
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 227-246
Persistent link: https://www.econbiz.de/10003897662
Saved in:
9
Getting past the trash bin : attribution about envelope message, envelope characteristics, and intention to open direct mail
Amos, Clinton
;
Paswan, Audhesh
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 247-265
Persistent link: https://www.econbiz.de/10003897663
Saved in:
10
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
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