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Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy; Jong, Menno D. T. de; Bosch, Annette L. … - In: Journal of marketing communications 24 (2018) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
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What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh; Kaur Ghuman, Mandeep - In: Journal of marketing communications 24 (2018) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
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Luxury brand advertising in Argentina : changes following import restrictions
Ahn, Hongmin; Mundel, Juan - In: Journal of marketing communications 24 (2018) 3, pp. 291-303
Persistent link: https://www.econbiz.de/10011852966
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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven; Rask, Amy; Varan, Duane - In: Journal of marketing communications 25 (2019) 7, pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
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Brand resurrection in an emerging economy
Manohar, Sujatha; Rehman, Varisha - In: Journal of marketing communications 25 (2019) 7, pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
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Using virtual reality to promote the university brand : when do telepresence and system immersion matter?
Shen, Jie; Wang, Yanyun; Chen, Chen; Nelson, Michelle R.; … - In: Journal of marketing communications 26 (2020) 4, pp. 362-393
Persistent link: https://www.econbiz.de/10012203481
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How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall; Swani, Kunal; Munch, James M. - In: Journal of marketing communications 26 (2020) 4, pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend; Aljarah, Ahmad - In: Journal of marketing communications 29 (2023) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10014232386