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The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.; Brocato, E. Deanne; Vijayalakshmi, … - In: Journal of marketing communications 23 (2017) 4, pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
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Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin - In: Journal of marketing communications 22 (2016) 5, pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
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The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun; Jung, Jae Min - In: Journal of marketing communications 25 (2019) 3, pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
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Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee; Lowe, Ben; Petrovici, Dan - In: Journal of marketing communications 23 (2017) 3, pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
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A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro; Seeberg, Henrik Bech - In: Journal of marketing communications 24 (2018) 4, pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
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Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha; Lim, Heejin - In: Journal of marketing communications 28 (2022) 2, pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
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Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.; Ferrucci, Patrick; Ryan, Timothy D. - In: Journal of marketing communications 27 (2021) 1, pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
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Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah; Wu, Linwan - In: Journal of marketing communications 27 (2021) 1, pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
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The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin; Jung, A-Reum; Kim, Yoojung - In: Journal of marketing communications 27 (2021) 7, pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
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(The lack of) fluency and perceptions of decision making
Jain, Gaurav; Shrivastava, Sunaina; Nayakankuppam, Dhananjay - In: Journal of marketing communications 27 (2021) 6, pp. 670-684
Persistent link: https://www.econbiz.de/10012624677