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~isPartOf:"Journal of marketing communications"
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Antheunis, Marjolijn L.
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Journal of marketing communications
Journal of business research : JBR
465
Finance research letters
345
Technological forecasting & social change : an international journal
283
Journal of retailing and consumer services
221
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
213
SpringerLink / Bücher
200
Information systems research : ISR
151
Springer eBook Collection
146
International journal of internet marketing and advertising : IJIMA
145
NBER working paper series
138
Journal of Financial Crime
136
Journal of management information systems : JMIS
130
Journal of business ethics : JOBE
129
CESifo working papers
118
Management science : journal of the Institute for Operations Research and the Management Sciences
117
Business horizons
116
Research in international business and finance
115
Tourism management : research, policies, practice
113
International review of financial analysis
107
Journal of risk and financial management : JRFM
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Working paper / National Bureau of Economic Research, Inc.
100
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Discussion papers / CEPR
95
Industrial marketing management : the international journal for industrial and high-tech firms
95
Psychology & marketing
92
Economics letters
90
Financial innovation : FIN
87
International journal of business information systems : IJBIS
87
International journal of advertising : the review of marketing communications
86
International journal of hospitality management
86
Journal of payments strategy & systems
86
Electronic commerce research
83
NBER Working Paper
82
Management information systems : mis quarterly
81
Cogent business & management
79
Journal of internet commerce
77
International journal of electronic commerce : IJEC
72
Journal of marketing management : MM
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ECONIS (ZBW)
83
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1
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
2
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
3
Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Reijmersdal, …
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10009508029
Saved in:
4
Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.
;
Daugherty, Terry
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
Saved in:
5
MINI-lovers, maxi-mouths : an investigation of antecedents to eWOM intention among brand community members
Yeh, Yi-hsin
;
Choi, Sejung Marina
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10009261667
Saved in:
6
Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai
;
Olsen, Svein O.
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
Saved in:
7
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
8
Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
9
Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat
;
Brunel, Frédéric F.
;
Fournier, Susan
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 42-64
Persistent link: https://www.econbiz.de/10010243431
Saved in:
10
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
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