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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
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Werbewirkung
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Advertising
96
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94
Brand management
74
Markenführung
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Muehling, Darrel D.
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Bellman, Steven
3
Dodoo, Naa Amponsah
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Pelsmacker, Patrick de
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Pentina, Iryna
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Phua, Joe
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Varan, Duane
3
Zhang, Lixuan
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Al Shurideh, Muhammad
2
Amos, Clinton
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Antheunis, Marjolijn L.
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Block, Martin P.
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Chan, Fong Yee
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Myers, Jun
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Nagar, Komal
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Obeidat, Zaid Mohammad Ibrahim
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Journal of marketing communications
Discussion paper series / IZA
2,037
Journal of business research : JBR
2,008
Journal of retailing and consumer services
1,934
NBER working paper series
1,386
IZA Discussion Paper
1,361
Working paper / National Bureau of Economic Research, Inc.
1,112
NBER Working Paper
1,079
IZA Discussion Papers
789
International journal of consumer studies
783
International journal of hospitality management
729
Psychology & marketing
664
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
CESifo working papers
452
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
393
Working paper
391
Discussion paper / Centre for Economic Policy Research
384
European Journal of Marketing
383
Journal of Consumer Marketing
375
SpringerLink / Bücher
372
The journal of brand management : an international journal
356
European journal of marketing : EJM
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of marketing research : JMR
345
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Journal of travel and tourism marketing
328
Journal of international consumer marketing
321
Tourism management : research, policies, practice
319
Journal of marketing management : MM
311
Journal of retailing
303
Young consumers : insight and ideas for responsible marketers
302
Cogent business & management
299
International journal of retail & distribution management
294
Journal of consumer behaviour : an international research review
293
Journal of fashion marketing and management
293
Marketing letters : a journal of research in marketing
293
Food policy : economics planning and politics of food and agriculture
291
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Discussion papers / CEPR
290
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ECONIS (ZBW)
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1
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
2
Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market
Alshurideh, M.
;
Al Kurdi, Barween
;
Hussien, Alhareth …
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 513-532
Persistent link: https://www.econbiz.de/10011849992
Saved in:
3
Corporate image and reputation of large Mainland
Chinese
enterprises
Yeo, Roland K.
;
Goh, Mark
;
Tso, Sophia
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009261655
Saved in:
4
Attitudinal change in
children
: an insight from three decade of advertising campaigns in India
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 884-911
Persistent link: https://www.econbiz.de/10012203379
Saved in:
5
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for
children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
6
Children
in family purchase decision-making :
children
's role in food product purchases from mothers' point of view
Ülger, G.
;
Ülger, B.
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 297-320
Persistent link: https://www.econbiz.de/10009627452
Saved in:
7
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
8
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
9
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
10
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
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