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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
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295
Advertising effects
131
Werbewirkung
131
Advertising
95
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93
Brand image
73
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Muehling, Darrel D.
6
Um, Nam-Hyun
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Schultz, Don E.
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Bellman, Steven
3
Dodoo, Naa Amponsah
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Pentina, Iryna
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Phua, Joe
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Varan, Duane
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Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
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Antheunis, Marjolijn L.
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Block, Martin P.
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Chan, Fong Yee
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Dalakas, Vassilis
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Guinalíu, Miguel
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Myers, Jun
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Journal of marketing communications
Journal of business research : JBR
2,061
Journal of retailing and consumer services
1,955
Texto para discussão / Instituto de Pesquisa Econômica Aplicada
1,009
International journal of consumer studies
773
International journal of hospitality management
741
NBER working paper series
705
Psychology & marketing
673
Revista brasileira de economia : RBE ; revista da Escola de Pós-Graduação em Economia da Fundação Getúlio Vargas
615
Working paper / National Bureau of Economic Research, Inc.
584
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER Working Paper
510
Pesquisa e planejamento econômico : PPE
501
Brazilian journal of political economy
481
SpringerLink / Bücher
414
Estudos econômicos : publicação trimestral do Departamento de Economia da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
406
Technological forecasting & social change : an international journal
403
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
393
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
Discussion paper
347
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Texto para Discussão
341
Cogent business & management
325
Journal of international consumer marketing
322
Journal of travel and tourism marketing
321
Journal of marketing management : MM
312
Tourism management : research, policies, practice
311
Journal of retailing
303
Marketing letters : a journal of research in marketing
300
Journal of fashion marketing and management
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
International journal of retail & distribution management
294
Journal of marketing
294
The international review of retail, distribution and consumer research
291
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
285
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ECONIS (ZBW)
297
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1
Antecedents of mobile app usage among smartphone users
Kim, Sang Chon
;
Yoon, Doyle
;
Han, Eun Kyoung
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
Saved in:
2
Determinants of mobile apps adoption among young adults : theoretical extension and analysis
Mehra, Aashish
;
Paul, Justin
;
Kaurav, Rahul Pratap Singh
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 481-509
Persistent link: https://www.econbiz.de/10012624661
Saved in:
3
Understanding branded flash mobs : the nature of the concept, stakeholder motivations, and avenues for future research
Grant, Philip Stanley
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011612585
Saved in:
4
Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.
;
Dahlén, Micael
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
Saved in:
5
Social commitment or self-interest? : effect of responsible practices performance motivations of firms on the consumer decision-making process
Sahelices-Pinto, César
;
Lanero-Carrizo, Ana
; …
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 304-319
Persistent link: https://www.econbiz.de/10011852969
Saved in:
6
Capturing the meanings of sport licensed products
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 433-449
Persistent link: https://www.econbiz.de/10011880787
Saved in:
7
Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.
;
Ferrucci, Patrick
;
Ryan, Timothy D.
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
Saved in:
8
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
9
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
10
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
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