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The skills marketing majors believe they acquire : evidence from a national survey
Hartley, Phillip; Routon, P. Wesley; Torres, Luis - In: Journal of marketing education : JME 41 (2019) 3, pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
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Values-based education for sustainability marketers : two approaches for enhancing student social consciousness
Rountree, Melissa Markley; Koernig, Stephen K. - In: Journal of marketing education : JME 37 (2015) 1, pp. 5-24
Persistent link: https://www.econbiz.de/10010514559
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Integrating metrics across the marketing curriculum : the digital and social media opportunity
Spiller, Lisa D.; Tuten, Tracy L. - In: Journal of marketing education : JME 37 (2015) 2, pp. 114-126
Persistent link: https://www.econbiz.de/10011336516
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Integrating quality matters into hybrid course design : a principles of marketing case study
Young, Mark R. - In: Journal of marketing education : JME 36 (2014) 3, pp. 233-243
Persistent link: https://www.econbiz.de/10010459662
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Having many choice options seems like a great idea, but... : student perceptions about the level of choice for a project topic in a marketing course
Ackerman, David S.; Gross, Barbara L.; Celly, Kirti Sawhney - In: Journal of marketing education : JME 36 (2014) 3, pp. 221-232
Persistent link: https://www.econbiz.de/10010459663
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Embracing diversity in marketing education
Crittenden, Victoria Lynn; Davis, Cassandra; Perren, Rebeca - In: Journal of marketing education : JME 42 (2020) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10012216669
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Tolerance for cheating from the classroom to the boardroom : a study of underlying personal and cultural drivers
Brodowsky, Glen H.; Tarr, Emily; Ho, Foo Nin; … - In: Journal of marketing education : JME 42 (2020) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10012216681
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Using films to achieve diversity goals in marketing education
Chang, Dae Ryun - In: Journal of marketing education : JME 42 (2020) 1, pp. 48-58
Persistent link: https://www.econbiz.de/10012216693
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The state of digital marketing in academia : an examination of marketing curriculum's response to digital disruption
Langan, Ryan; Cowley, Scott; Nguyen, Carlin - In: Journal of marketing education : JME 41 (2019) 1, pp. 32-46
Persistent link: https://www.econbiz.de/10012008108
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Time for a marketing curriculum overhaul : developing a digital-first approach
Rohm, Andrew J.; Stefl, Matthew; Saint Clair, Julian - In: Journal of marketing education : JME 41 (2019) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10012008110