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Marketing
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Crittenden, Victoria Lynn
3
Spiller, Lisa D.
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Bal, Anjali S.
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Davis, Cassandra
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Ferrell, Odies C.
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Journal of marketing education : JME
SpringerLink / Bücher
1,600
European Journal of Marketing
525
Journal of business research : JBR
432
Springer eBook Collection
374
Europäische Hochschulschriften / 5
364
Gabler Edition Wissenschaft
364
Springer eBook Collection / Business and Economics
353
Industrial marketing management : the international journal for industrial and high-tech firms
320
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263
Research
246
Journal of strategic marketing
210
Journal of Food Distribution Research
208
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189
European journal of marketing : EJM
187
Journal of marketing management : MM
175
Journal of the Academy of Marketing Science
152
Journal of marketing
142
Management Science
134
Journal of Agricultural and Applied Economics
130
The journal of business & industrial marketing
128
essentials
124
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Hamburger Schriften zur Marketingforschung
120
Journal of Consumer Marketing
118
Marketing intelligence & planning
112
Journal of marketing communications
107
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
101
Gabler Research
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
International Food and Agribusiness Management Review
94
Journal of retailing and consumer services
92
Innovatives Markenmanagement
91
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
89
Neue betriebswirtschaftliche Forschung : Nbf
89
International Journal of Bank Marketing
83
Journal of Business & Industrial Marketing
83
International Marketing Review
82
Agricultural Economics Reports
80
Amber Waves
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ECONIS (ZBW)
81
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81
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1
Integrating metrics across the
marketing
curriculum : the digital and social media opportunity
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011336516
Saved in:
2
How can
marketing
academics serve
marketing
practice? : the new
marketing
DNA as a model for
marketing
education
Harrigan, Paul
;
Hulbert, Bev
- In:
Journal of marketing education : JME
33
(
2011
)
3
,
pp. 253-272
Persistent link: https://www.econbiz.de/10010217773
Saved in:
3
The state of digital
marketing
in academia : an examination of
marketing
curriculum's response to digital disruption
Langan, Ryan
;
Cowley, Scott
;
Nguyen, Carlin
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012008108
Saved in:
4
Post-pandemic
marketing
: use of business crisis recovery frameworks to enhance entrepreneurial
marketing
education
Jones, Rosalind
;
Morrish, Sussie C.
;
Heyworth-Thomas, …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014580247
Saved in:
5
Digital
marketing
and analytics education : a systematic review
Ye, Christine
;
Kim, Yuna
;
Cho, Yoon-Na
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
Saved in:
6
Analytics capability in
marketing
education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
7
Teaching
marketing
through a micro-economy in virtual reality
Drake-Bridges, Erin
;
Strelzoff, Andrew
;
Sulbaran, Tulio
- In:
Journal of marketing education : JME
33
(
2011
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10010217777
Saved in:
8
Teaching design thinking in
marketing
: linking product design and
marketing
strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
9
Enhancing students' understanding of social media
marketing
and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally
;
Mortimer, Kathleen
;
Holtz, Matthew
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
10
The skills
marketing
majors believe they acquire : evidence from a national survey
Hartley, Phillip
;
Routon, P. Wesley
;
Torres, Luis
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
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